MTV Sri Lanka wins global equality award at ABU General Assembly, Istanbul 2024

Friday, 1 November 2024 00:06 - - {{hitsCtrl.values.hits}}

CMG Group Director and Head of the Media Vertical Chevaan Daniel receives the award on behalf of MTV Channel

MTV Channel Ltd. of the Capital Maharaja Group (CMG), has been recognised with the Asia-Pacific Broadcasting Union (ABU) Diversity and Inclusion Media Award for 2024.

MTV Channel Ltd. was one of just five media organisations globally to receive the award, in the very first year that these awards have been presented. The award was for the ‘Most Outstanding Contribution for the Advancement of Gender Equality, Diversity, and Inclusion in Employment in the media sector in the Asia-Pacific region’.

CMG Group Director and Head of the Media Vertical Chevaan Daniel, accepted the award on behalf of MTV Channel at the “13th Broadcasting for All: Diversity and Inclusion in the Media Forum”, held in Istanbul, Türkiye, on 20 October.

The award acknowledges MTV Channel’s efforts in advancing gender equality, diversity, and inclusion within the media industry, specifically for its initiatives to promote an inclusive workplace culture.

CMG Group Director Chevaan Daniel said: “There are so many in my team at MTV who have done so much throughout the years, to achieve what they’ve achieve, not just for themselves, but for our amazing wonderful women of Sri Lanka. Thank you ABU for honouring MTV with this award, because you’ve not only you’ve recognised and honoured MTV, but you’ve recognised and honoured the millions of Sri Lankan women who are fighting every day for what all of us are fighting and trying for as well, better opportunity for tomorrow.”

Sri Lanka’s largest and most independent media network, MTV Channel and its sister company MBC Networks Ltd. provide the latest news, entertainment, sports and edutainment across a dozen TV and radio channels in three languages, and on all major social media platforms.

The company has focused on diversity in recruitment, providing equal opportunities for all, mentorship programs, continuous diversity and inclusion training, leadership training, providing a supportive work environment and culture, family-friendly policies, inclusive health benefits, advocacy for gender equality in media content, tackling stereotypes, public awareness campaigns, collaborative educational initiatives, accountability and metrics for success, and commitment to long-term cultural change.

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