MullenLowe Sri Lanka appoints New Head of Strategic Planning

Wednesday, 6 December 2017 00:00 - - {{hitsCtrl.values.hits}}

MullenLowe Sri Lanka announced the appointment of Abhishek Hariharan as Associate Vice President and Head of Strategic Planning. The appointment further strengthens MullenLowe’s Strategic Planning offering which has given the company the edge to be a creative powerhouse. The company is known for its consistent performance at the Effies, which is a result of great “intel inside” in the work it puts out.

Hailing from Mumbai, India, where he worked as Associate Vice President for Lowe Lintas Mumbai, Abhishek brings with him 10 years of experience working across a variety of categories and successful campaigns that pushed the boundary of innovation. His clients have included Unilever, Asian Paints, Star TV, Minute Maid, Thumbs Up, and Indian Express. He has written cases that won at the Effies and AMEA Awards as well as being published in the BrandZ Top 100 brands report 2016.

Commenting on Abhishek’s appointment, Thayalan Bartlett, Chief Executive Officer of MullenLowe Sri Lanka, said, “After an extensive search across the region, I believe we have secured a great resource in Abhishek. His timely addition to our team is part of a 2018 plan where foresight, knowledge and technology will form the trinity for brands to express themselves.”

Abhishek said, “I have always admired the quality of work that has come out of MullenLowe Sri Lanka and I look forward to working closely with the team to offer brands the impetus they require in an environment of major shifts. MullenLowe Sri Lanka is poised to take the industry in an exciting new direction in 2018 and I am very delighted to be a part of that plan.”

Abhishek’s appointment comes on the heels of MullenLowe Sri Lanka having undergone significant transformation in the past year resulting in the agency seeing accelerated growth in its top-line revenue in 2017.