Munchee wins SLIM ‘Brand of the Year’ for 7th time

Monday, 20 January 2020 03:29 - - {{hitsCtrl.values.hits}}

Munchee team at SLIM Brand Excellence Awards

Munchee, the flagship brand of the Ceylon Biscuits Ltd. (CBL) product portfolio, has yet again clinched the coveted ‘Brand of the Year’ Award at the SLIM Brand Excellence Awards 2019, held at Shangri-La Hotel Colombo recently. Munchee won six awards altogether at the ceremony, which was attended by the crème de la crème of the Sri Lankan marketing industry.

This was the seventh time Munchee has won the ‘Brand of the Year’ Award in the 18-year history of the SLIM Brand Excellence Awards. Munchee also won the ‘CSR Brand of the Year’ Gold Award, ‘Product Brand of the Year’ Gold Award and ‘Local Brand of the Year’ Gold Award. In addition, Munchee won Silver Awards for ‘Export Brand of the Year’ and ‘Innovative Brand of the Year.’

It is noteworthy that this was the seventh time Munchee has won the Gold Award for ‘CSR Brand of Year,’ which testifies to the corporate giant’s commitment to society. The numerous CSR initiatives undertaken by CBL has changed the lives of many and assisted the needy throughout the country.

The brands were evaluated under 14 categories to recognise high-performing brands. All aspects of each entry were subjected to a stringent evaluation process and the brands that emerged as top scorers of the six main and the other special categories were declared Gold, Silver and Bronze winners. These top scorers were further subjected to evaluation by an esteemed panel of judges in order to be adjudged ‘Brand of the Year’, the most coveted title of the SLIM Brand Excellence Awards. This year saw 101 corporate entries, the highest number currently recorded by the awarding body, which is proof of how highly the awards platform has been regarded by the country’s marketing fraternity.

Commenting on the win, CBL Marketing General Manager Janmesh Paul Antony said: “The awards and accolades we have received at the SLIM Brand Excellence Awards 2019 is a testament to the strength of our prized brand Munchee. Winning the prestigious ‘Brand of the Year’ title for the third consecutive year is indeed a great honour. We at CBL sincerely thank all our consumers, as this could not have been achieved without the continuous love and bond that we have with our loyal consumers. Also, we are proud to be the recipient of ‘CSR Brand of the Year,’ as it recognises the caring nature of our brand and the immense contribution towards the betterment of the society.”

CBL was recently awarded the ‘Asia Marketing Company of the Year 2019’ for the second consecutive year at the Asia Marketing Excellence Awards ceremony held in Taipei, China- Taiwan recently. The awards were organised by the Asia Marketing Federation (AMF), the foremost governing body for marketing in Asia.

CBL also clinched multiple awards at the recently held annual SLIM National Sales Congress Awards 2019 (NASCO), showcasing its sales and marketing prowess by proudly winning seven awards—one Gold, three Silver and three Bronze.