“NDB Talking Calendar” wins Silver at Effie Awards 2024

Friday, 28 February 2025 00:00 - - {{hitsCtrl.values.hits}}

NDB Bank announced its triumph at the Effie Awards 2024, securing a prestigious Silver Award in the “Brand Experience” category for its groundbreaking interactive AI Calendar. This recognition is a celebration of the bank’s innovative approach to reimagining customer experience and redefining the future of banking experiences.

The interactive 2024 calendar stands as a testament to NDB’s commitment to blending technology and banking to enhance the customer journey. Designed with a forward-thinking vision, the calendar offers users an immersive experience that goes beyond traditional formats, embodying the convergence of technology and convenience.

Commenting on the achievement, AVP/Head of Marketing Darshana Jayasinghe stated that, “Winning this award is a reflection of our dedication to pushing boundaries and setting new standards in the banking industry. The interactive AI calendar exemplifies our efforts to innovate and deliver transformative experiences to our customers. I extend my gratitude to the teams and individuals whose creativity and hard work brought this vision to life.”

The Effie Awards, recognised globally as a symbol of marketing effectiveness, highlight campaigns that deliver exceptional results through innovative strategies. NDB’s success in the “Brand Experience” category underscores its focus on building meaningful experiences with customers while embracing digital transformation.

NDB’s AI Calendar is more than just a tool, it is a bold statement of the bank’s intention to explore new horizons, introduce cutting-edge technologies, and solidify its position as a leader in the digital banking space.

As NDB continues to chart its course as a trailblazer in the financial industry, this milestone serves as an inspiration to push boundaries, elevate standards, and redefine the possibilities of banking in Sri Lanka.

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