NDB leads digital future with multiple wins at SLIM DIGIS 2.4

Monday, 11 November 2024 02:21 - - {{hitsCtrl.values.hits}}

NDB Bank has announced its remarkable achievements at the SLIM DIGIS 2.4 Awards, where the bank’s dedication to digital marketing excellence was recognised with three prestigious awards. These accolades are a testament to the bank’s commitment to not only pushing boundaries in digital marketing but also its ongoing efforts to lead innovation within Sri Lanka’s banking sector.

At this year’s SLIM DIGIS 2.4, NDB Bank was awarded Silver for the Best Digital Marketing Campaign in Banking/Finance for the impactful ‘NDB Leasing: Number One Leasing Solution’ campaign. This campaign showcased NDB Leasing’s position as the premier leasing solution provider, capturing customer interest while ensuring optimised marketing spend for a strong return on investment, while simultaneously underscoring the bank’s commitment to driving measurable results within the competitive digital landscape.

The bank also took home Bronze in the ‘Best Use of Experiential Digital Marketing’ category for its creative ‘NDB Talking Calendar’. This innovative campaign provided an interactive and engaging experience, highlighting NDB’s focus on customer-centric digital initiatives that go beyond conventional approaches.

In addition, NDB earned a Merit Award for the ‘Best Use of Creator/Influencer/UGC Content’ for its ‘Banking Buddies’ campaign.

This ground-breaking endeavour marked an industry first for banking in Sri Lanka, as it empowered NDB’s own staff to become influencers, fostering genuine, relatable content that resonates with the bank’s audience. This recognition reflects the bank’s success in nurturing employees into brand ambassadors to personally connect with a broader audience, creating meaningful and authentic brand engagements in the digital space. These awards showcase NDB’s commitment to excellence, innovation, and setting new industry standards in digital marketing.

The achievements are a testament to the hard work and creativity of the NDB marketing team and the bank’s strategic focus on embracing cutting-edge digital solutions. NDB Bank is proud to lead the way in Sri Lanka’s digital banking landscape and remains dedicated to pioneering digital advancements that enhance customer experiences and drive growth in the digital era.