Sunday Nov 17, 2024
Sunday Nov 17, 2024
Monday, 13 December 2021 00:55 - - {{hitsCtrl.values.hits}}
The Phoenix Ogilvy Group returned to international fame yet again, bagging two highly coveted awards at Campaign Asia's Agency of the Year Awards 2021 South Asia.
Campaign Asia-Pacific’s Agency of the Year Awards celebrate the people, the work and the businesses achieving outstanding success in media, marketing and advertising. The awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry; and is open to agencies from across the South Asia region.
Ogilvy Digital seized the top spot among digital agencies, continuing its consistent streak in the category, winning Gold for the ‘Rest of South Asia Digital Agency of the Year’ Award. The agency has bagged the Silver and Bronze Awards in this category in previous years.
Meanwhile Phoenix Ogilvy brought home the Bronze for ‘Rest of South Asia Creative Agency of the Year’.
Speaking on the wins, Phoenix Ogilvy Group Chairman Irvin Weerackody, said: “2021 has been a year of trials and tribulations for businesses in Sri Lanka and the rest of the world, with both the company and our clients working together to overcome the challenges of the pandemic. These awards underpin our strength and capability to rise above difficult circumstances and to craft unique messages and winning campaigns for our clients.”
Ogilvy Digital retained pole position this year, building on the achievements of the past year, to cap the year off with an astounding 98% growth in billing and 57% growth in revenue. The company’s unique combination of technical prowess and creative output enabled its superior performance, maintaining the happiness of all existing clients by providing premium services and winning multiple new businesses during this time.
“Ogilvy Digital has distinguished itself from the outset as the digital agency that was about people. This focus helped us almost double our growth from Oct 2020-Sep 2021, amidst an economic crunch and the global impact of COVID-19,” commented Ogilvy Digital Managing Director Lalith Sumanasiri. “We recruited 57 new employees in that time. While the rest of the industry was cutting salaries and laying off people, we were able to offer the biggest ever salary increase in our history. It is heartening that our strategy paid off with off-the-charts growth, and happy clients.”
Phoenix Ogilvy’s Bronze for ‘Rest of South Asia Creative Agency of the Year’ was awarded for achieving new business and revenue despite the headwinds of an economic downturn caused by the global pandemic. The award is recognition to the fearless creativity that shapes the company’s DNA, which has made it one of Sri Lanka’s leading creative agencies for over two decades.
Overall, the Ogilvy network in Asia concluded the awards show with a Gold for South Asia Creative Agency of the Year.
