Rancrisp Cashew wins Gold and Silver at SLIM Brand Excellence 2020

Monday, 8 February 2021 00:00 - - {{hitsCtrl.values.hits}}

Rancrisp Cashew, the market leader of premium quality Sri Lankan cashew, bagged Gold Award for the ‘Brand of the Year 2020’ and the Silver Award for the ‘Export Brand of the Year 2020’ in SME category at the ‘SLIM Brand Excellence’ held on 22 January at BMICH, Colombo.

Having started in 1981 as a small family business by Eden Thamel who pioneered the painstaking effort of manufacturing value added cashew products, the company has seen a remarkable growth in terms of both products range and export destinations over the years. Apart from a number of high quality cashew products, today Rancrisp Cashew manufactures a diverse range of products in Cassava Chips, Potato Chips, Taro Chips, Jack Fries, Rancrisp Fruit Pulp and Preparation, Dried Fruits and Vegetables.

Rancrisp Managing Director Samantha Thamel, who took after from his late father, said the secret behind their success is the innovation while keeping the quality and natural taste of cashew and other fruits.

“We have the pride in owning the first ever sophisticated cashew processing plant in Sri Lanka. Our factory located at Ja-Ela manufactures chips and cashew products while the facility at Dambulla mainly process fruit based products. We supply fruit pulp and preparations to many leading food producers.

“A new facility is under construction at Dambulla which will add five tons a month capacity to our factories towards the end of this year. I should take this opportunity to appreciate the tireless efforts of all the employees and our loyal customers and partners for their continuous support and dedication throughout our journey,” he said. Head of Marketing Harsha Wickramaratne said one of the salient features of their strategy is to strictly comply with four key principles of marketing, i.e. specialisation, differentiation, segmentation and concentration. With its head office located at No. 41/3/A, Archbishop Lane Thudella, Ja-Ela (11 2231 093/11 2245 159), Rancrisp Cashew runs 21 sales outlets in key cities and strategic points apart from distributing its products through major supermarket chains.