Roar AdX hosts “Reels Unlocked” to champion short-form content for Meta advertising

Friday, 6 December 2024 00:00 - - {{hitsCtrl.values.hits}}

Roar AdX brought together an exclusive audience of brands, businesses, and creators at “Reels Unlocked”, an event designed to inspire and encourage the use of short-form video content on Meta platforms.

Among the event’s highlights was a session by Meta Agency Solutions Manager Charissa Kwok titled “Catalysing connections: Creativity to drive business growth with Reels Ads”. She discussed the effectiveness of Reels as paid and organic content in fostering meaningful connections and delivering measurable results, offering attendees practical insights Meta’s tools, resources, and vision for amplifying reels through its advertising ecosystem.

The key feature of the event was an engaging panel discussion moderated by Roar AdX Regional VP – Client Success Udara Dharmasena. The panel brought together, Meta Agency Solutions Manager Jo Yi Au, Spa Ceylon Ayurveda Wellness Co-Founder and Group Director Shalin Balasuriya, and creators Shenelle Rodrigo and Shehaan Thahir. The panellists discussed how Reels has the potential to redefine brand narratives, deepen audience engagement, and amplify campaign results on Meta. The discussions also provided valuable insights into how Meta supports Reels creators and advertisers in maximising their impact and achieving success on the platform. Speaking on the event’s success, Roar AdX Chief Marketing Officer – Meta Umair Wolid shared, “With over a billion people engaging with Reels globally, this format has become a cornerstone of digital storytelling, “Reels Unlocked” highlighted its incredible versatility, showing how brands, creators, and businesses can leverage Reels not just to engage audiences but to drive measurable ROI.”