SLIM DIGIS 2.3 Awards raises bar of excellence in digital marketing

From left: SLIM CEO/ED Sanath Senanayake, SLIM President Chinthaka Perera, SLIM DIGIS 2.3 Head of Jury Arosha Perera, SLIM VP Events Gayan Perera and SLIM DIGIS 2.3 Project Chair Rajiv David

The Sri Lanka Institute of Marketing (SLIM) last week announced the eagerly anticipated launch of the 2023 edition of SLIM DIGIS, 2.3, the unique platform that recognises and applauds the forefront of digital innovation in the marketing landscape. 

Marking a new chapter in digital marketing excellence, this year’s SLIM DIGIS will include categories that closely reflect rapid market evolution and enhanced entry submission supported by a new, standardised entry form to elevate the standard of competition. Entries for SLIM DIGIS 2.3 opened on 25 August and closes on 25 September. 

SLIM President Chinthaka Perera said: “As we embrace the power of SLIM DIDG 2.3, let’s remember that it’s not just about technology – it’s about connecting with people, understanding their needs, and providing value. Our journey into the digital realm is a commitment to innovation, creativity, and continuous improvement. In the coming weeks, we will be diving deeper into various aspects of digital marketing, exploring strategies that can elevate our brand and drive tangible results. I encourage everyone to participate, share insights, and ask questions as we embark on this exciting journey together. The future of marketing is digital, and together, we’re poised to make it a future of growth, success, and meaningful connections. Stay tuned for more updates and let’s make our mark in the digital world!”

Dedicated to propelling digital ingenuity, SLIM DIGIS 2.3 is proud to continue introducing novel awards categories that reflect the dynamic trends shaping the digital landscape. Notable among the introductions in this edition is the “Creator/Influencer Digital Marketing” category. This special awards category acknowledges the wide use of consumer-generated content and influencer partnerships to elevate brand engagement, amplify sales, and generate excitement around products or services. Entries must articulate the intricate web of engagement metrics, social reach and the creative utilisation of creator or influencer content, to demonstrate their decisive impact on campaign performance.

“Digital marketing has emerged to be the most critical marketing tool in today’s context, in the rise of the digital economy. As the national body for marketing, SLIM is putting a constant effort to elevate the skills and the capabilities of the digital marketing fraternity, by creating a platform to showcase their masterpieces that paved ground breaking results for the brands and the businesses. This year too, we anticipate a multitude of entries for a “nail biting” competition in order to become monarchs of digital marketing mastery in the country” said SLIM VP Events Gayan Perera.

Emphasising this year’s focus of the competition, SLIM DIGIS 2.3 Head of Jury Arosha Perera said: “DIGIS is now firmly established as THE competitive arena for professional digital marketers. This is an awards program that continuously improves and evolves, keeping pace with advances in digital marketing in Sri Lanka.  Last year we improved the width in categories. This year, we focus on depth of competition, raising the quality and discipline of case articulation to better enable the best work to shine.  We continue to encourage and inspire digital media anchored thinking, ideas, execution and impact that are world class.”

A crucial and highly progressive change to SLIM DIGIS 2.3, over previous years, will be the introduction of a new standardised entry form and submission criteria, which is designed to elevate the competition, by enabling high-quality, highly-competitive case articulation to correlate with scoring criteria. This move will bring SLIM DIGIS entries in line with the most demanding global competitions. 

SLIM DIGIS 2.3 Project Chair Rajiv David, announced that SLIM DIGIS 2.3 will be a celebration of outstanding digital expertise, bringing together strategists, creators, and innovators to make a lasting impact on the marketing domain. The introduction of fresh awards and revitalised categories emphasises SLIM's dedication to being at the forefront, providing a platform that resonates with the dynamic heartbeat of digital marketing.