‘SLIM Dialog Brand Week 2024’ kicks off today

Thursday, 14 March 2024 02:33 - - {{hitsCtrl.values.hits}}

From left: SLIM Human Resources, Events and Corporate Affairs DGM Chamil Wickremasinghe, CEO and Executive Director Sanath Senanayake, Brand Week Project Chair Kevin Almeida, Dialog Axiata Marketing Manager Shayana Kristeen, Masterbrand and Strategy Marketing Manager Aaqib Reyal, Senior Marketing General Manager Ashani Senaratne, Brand and Media Vice President Harsha Samaranayake, and Digital Marketing Head Muhammed Gazzaly

Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, and the Sri Lanka Institute of Marketing (SLIM) - the apex body for Sri Lankan Marketers, have announced the launch of SLIM Dialog Brand Week 2024, a three-day symposium focused on the theme ‘What is Yet to Come’ in the context of brands, commerce and emerging technologies in Sri Lanka and around the world.

The transformative event is set to be held at Waters Edge from 13 to 15 March, aims to bring together Sri Lanka’s marketing professionals to inspire, educate and empower, as well as explore how brands can contribute to economic resilience and growth amidst the backdrop of a challenging few years for local markets.

With 30+ international and local speakers participating in 15+ sessions covering topics such as effective storytelling, digital brand building, brand entrepreneurship, leveraging technology for personalised insights and more, the event has emerged as the premier conference on marketing in Sri Lanka.

The forum has also gone a step further this year with an additional focus on inclusivity and how branding impacts functions beyond departments, divisions, and sectors, with professionals outside the realm of marketing being encouraged to attend.

Project Chair Kevin Almeida said: “This is Sri Lanka’s richest and most impactful brand marketing event and is very timely as we all strive to find innovative solutions for our country through inspiring branding and marketing. The best in the business will share their experiences with solution-driven views, in addition to having enhanced engagement activities for audience interaction. The evening event will be across three days, which will include curated sessions that touch on critical ‘need-of-the-hour’ topics to find the brand marketing solutions necessary to drive a true resurgence in Sri Lanka’s economy. This year too, day three morning sessions will be special as we are dedicating the morning session for school children (age 15 and above), to inspire in them a passion for and awareness of practical marketing and branding, which we believe will be valuable knowledge for our future leaders.”

Dialog Axiata PLC Vice President of Brand and Media, Group Marketing Harsha Samaranayake said: “As Dialog, we firmly believe in empowering Sri Lanka’s future generation and it is with this focus that we have once again stepped forward to support SLIM Dialog Brand Week. The event will enable young marketers to be exposed to global thinking and local best practices leading to an overall improvement in branding practices across the country. We extend our best wishes for a successful brand week.”