SLIM Digis Awards recognises aspiring digital marketing corporations

The Sri Lanka Institute of Marketing (SLIM) is making arrangements to reward local enterprises that have contributed significantly to the promotion of its digital marketing awards program. 

SLIM has announced its first digital marketing awards ceremony titled SLIM Digis 2018. The event is aimed at celebrating Sri Lanka’s best digital marketing inventive talent as well as to recognise the region’s growing influence on the global digital industry. This is anticipated as a stepping stone to more such events, such as making the Digis Awards a major annual fixture to help contribute to the further development of the local digital marketing sector.

SLIM President Pradeep Edward

SLIM Vice President Roshan Frenando

The primary reason for hosting this prestigious event is to identify and support the pivotal role that digital marketing plays in the industry. The demands and importance of the digital industry has been increasing over the years. As such, SLIM, as an industry leader, has decided that after years of effort, it is time to reward the industry for their efforts in helping to further develop the nation’s digital marketing arena.

SLIM President Pradeep Edward commented, “There is a need to appreciate the contribution of those industry leaders whose involvement in promoting this latest phase in marketing has helped the industry grow significantly. The increase in cost benefits in digital marketing and the need for digital communications demands recognition of the contributors.”

He said that SLIM is recognised as an initiative of the marketing and brand industry while it strives to give recognition and appreciation to brands that are emerging powerfully to promote all such modern concepts in marketing. SLIM strives to credit the dedication and service of digital brands to enthuse the concept of digital marketing with a new vitality, as it is considered a crucial trend within the island as well as globally.

The unique aspect of SLIM Digis Awards is that both small and medium industries are able to participate without distinction. Smaller and medium industries will be sure to appreciate the boost in the new technological advancement. Unless they are given such motivation they will be unable to stand among the best in the digital marketing and advertising sector to be recognised by the mass media.  

“We are expecting a reasonable number of entries for the event as this is the first of its kind. We extend our gratitude to the panel of judges and the advisory committee for their immense support,” said SLIM Vice President Roshan Fernando.

He added, “In addition, SLIM will be organising the SLIM Digi Fest, an entertaining festival that would add more light to the impending Digi Awards event. The franchised Digi Fest is a build up to the approaching awards ceremony, which will bring various players in the digital industry a chance to showcase their inventive talents. SLIM will be stepping into their 50th year in 2020, and its long term vision is to extend its services into the majority of South Asian countries.” 

SLIM is the apex body for Sri Lankan marketers, which was founded in 1970 and subsequently incorporated by an act of Parliament in 1980, recognising it as the national body for marketing and a ‘not-for-profit’ organisation. The organisation has been promoting marketing excellence and elevating the status of the marketing fraternity in Sri Lanka since its inception. In addition, SLIM is the host and also the principal partner in Sri Lanka’s most acclaimed and reputed awards ceremonies such as SLIM Nielsen Peoples awards, Brands Excellence, NASCO and Effie awards.