SLIM NASCO Awards opens entries for 2020/2021 edition

The National Sales Congress (NASCO), organised by the Sri Lanka Institute of Marketing (SLIM), recently opened applications for the SLIM NASCO Awards 2020/2021. 

All interested parties who are looking forward to taking part in this most-anticipated event in Sri Lanka’s annual corporate calendar can submit their entries until 21 January 2022. 

Celebrating its 21st year as the premier event dedicated to recognising the efforts and performance of sales personnel, while uplifting them to the next level, NASCO is eagerly awaited by Sri Lanka’s dynamic sales professionals who seek to shine on this prestigious platform, benefitting both their careers and the human capital profile of the companies they represent. 

The only credible and respected award ceremony for sales professionals, SLIM NASCO has become a badge of honour for sales professionals and corporates. The organisers aim to honour the sales professionals whose potential knows no bounds and aims to recognise individuals who have powered through blazing roads to change the game, having conquered the steepest mountains to reach the pinnacle of excellence. 

SLIM President Thilanka Abeywardena said: “We recently launched ‘Future Ready Sri Lanka’, a national initiative, with the objective of encouraging Sri Lankans to adapt to the new normalcy, challenge dependent and risk-averse mentality, and enforce an entrepreneurial and innovative mindset through the right skills and knowledge to drive our nation towards economic recovery and prosperity. Since the beginning of the year 2020 and throughout 2021 we, as a nation, faced economic downturns owing to the COVID-19 pandemic and we have had to rethink our business strategies while exploring new opportunities.”

“Over the years, SLIM has engaged in plenty of activities to develop and recognise sales personnel in Sri Lanka. SLIM NASCO is one of the key events in the SLIM event calendar and it strives to support sales professionals to develop and lift them up to the next level. Sales professionals play a pivotal role in the business organisation and make a significant contribution to the growth of the economy, and we want to recognise and appreciate their efforts,” she added.

SLIM Vice President – Events Chinthaka Perera said: “The role of sales used to be heavily physical, but now, especially since the pandemic, it has become something entirely different. The sales personnel now make a great effort to overcome the challenges posed by this new normal by placing sales at the centre of their strategy, leveraging sales to discover and meet new customer needs, while improving the sales experience offered to the valued clientele. We believe that it is very important that sales personnel are guided on how to adapt to this ‘new normal’ and as the apex body for the Sri Lankan marketers, we strive to support them in their journey.” 

NASCO 2021 Project Chairperson Nuwan Thilakawardhana said: “SLIM NASCO has grown to become a premier sales awards event in the country, and it serves as the ideal motivational tool to inspire sales professionals to optimise the skills and enhance their capacity. NASCO has been an outstanding success year after year and even in 2020, amidst the pandemic, we were able to recognise our valued sales personnel spread across the nation. We strongly believe that sales professionals stand tall and have the maximum capability to adapt to new ways of doing sales, benefitting not only their livelihoods but also greatly contributing to the revival of the economy.”

The NASCO 2020/2021 Awards will be judged on the performance for the financial year starting from 1 January 2020 or 1 April 2020 until the financial year ending 31 December 2020 or 31 March 2021.