SLIM conducts second inauguration of Strategic Brand Management Diploma for 2017

The Sri Lanka Institute of Marketing (SLIM) had the second inauguration of its Diploma in Strategic Brand Management (DSBM) for 2017 at the SLIM Business School in Kithulwatta. Intakes are now open for persons who aspire to excel in Brand Management.

SLIM-DSBM, being the first strategic branding qualification in Sri Lanka, is ideal for individuals working in the corporate sector; young executives with an interest to become fully fledged brand managers and marketers. Students can complete this 12-month part-time program at the SLIM Business School in Colombo.

DSBM covers the entirety of branding and equips individuals with crucial skills in strategic brand management. Students will master skills to develop, nurture and manage brands effectively to add value to their companies and company brands.

DSBM offers students an integrated learning experience in brand management via practical brand launches. The course covers vital areas such as, the role of a brand manager, brand marketing, brand planning and strategic implications in branding, and managing brands overtime.

The special guest at the second inauguration of the program, Jude Martino, Head of Marketing and Trade at Marketing Reckitt Benckiser (Lanka) Ltd., elaborated on the art of branding, focusing on seven topics and demonstrated the power of branding and its manipulative effects on consumers with examples from local and international top brands. He mentioned a few top-of-the-mind brands in the world and explained in detail how they earned their reputation and due recognition.

“Branding is a tool, which companies can effectively use to have an edge over their competitors. To champion a winning brand, you must understand the mindset of your consumers. You must be precise in the emotional benefits a brand offers your customer in addition to its tangible benefits,” commented Martino.

Vice President of SLIM, Pradeep Edward, the Chief Executive Officer of GAP Holding Ltd., said DSBM endows necessary skills in marketers to build valuable brands by utilising internationally proven, innovative branding strategies and practices.

“One specialty of SLIM – DSBM is that students are able to experience the practical aspects of a brand. DSBM students derive hands-on experience of practically launching a new brand. Fresh and innovative brands launched by DSBM students have created many opportunities for them in the corporate sector,” commented the Vice President of SLIM.

He further said: “The cream of marketing personnel in the country who hold senior positions in the corporate sector are employed by SLIM as resource persons to conduct DSBM lectures, which are benchmarked with global standards. In addition, visiting lecturers will share their industry experiences with students.”

Seating from left: Nanduni Dahanayaka (manager Education), Jude Martino ( Head of Marketing and Trade Marketing), Reckitt Benckiser (Lanka), Pradeep Edward (Vice President- SLIM), Tharaka Dias (Senior Lecturer SLIM)

The Vice President also shed light on the wide spectrum of activities SLIM students are exposed to, apart from marketing studies. “The SLIM Students’ Council offers SLIM members networking opportunities with peers/lecturers and opportunities to take part in national level events conducted by SLIM such as, SLIM-NASCO, Marketers’ Nite, EFFIES and SLIM Toastmasters,” he said.

SLIM CEO and Executive Director Sanath Senanayake noted: “We enhanced the practical value and real-world application of DSBM by identifying industry needs to ensure that we produce marketers who could cater to the demands of modern marketing and branding.”

He noted that the SLIM-DSBM course content, syllabus and text books are benchmarked with the evolving global brand marketing atmosphere while catering to current local industry requirements.

Credible and comprehensive courses/training programs at affordable prices have made the marketing fraternity and the corporate sector in Sri Lanka perceive SLIM, the national body for marketing as an invaluable mentoring entity for over a period of four decades.