SLIM to host National Sales Awards under theme ‘Heroes of Excellence’

From left: SLIM Events and Sustainability Vice President Dr. Dilhan Sampath Jayatilleke, SLIM President Gayan Perera, SLIM National Sales Awards 2024 Jury Head Dr. Nuwan Wimalana, and SLIM National Sales Awards 2024 Project Chairman Nuwan Thilakawardhane

The Sri Lanka Institute of Marketing (SLIM), the apex body for marketing in Sri Lanka, is hosting the prestigious SLIM National Sales Awards 2024 for the remarkable 24th consecutive year. To date, it is the most celebrated and anticipated event for Sri Lankan sales professionals and this year’s event will be hosted under the theme of ‘Heroes of Excellence’. 

The vision of the SLIM National Sales Awards is to recognise sales professionals on par with global standards. Positioned as the Best Awards Scheme in the South Asian region, SLIM aspires to elevate the winners to the global stage.

The SLIM National Sales Awards recognises and rewards the performance of sales professionals in over 20 industries. This allows individuals to apply via their companies, based on their performance.

Today, sales teams have become an integral part of the growth of any business. For this reason, organisations invest heavily in sales resources, technology, and infrastructure needed to help elevate their sales forces. Sales teams work in an extremely competitive environment; and by design, the SLIM National Sales Awards provides the national level recognition that they deserve.

The categories for the SLIM National Sales Awards 2024 are ‘Front Liners’, ‘Sales Supervisors’,

‘Sales Executives’, ‘Territory Managers’, ‘Regional Sales Managers’, ‘National Sales Managers’, and ‘Other Sales Support Staff’. The period of review ranges from 1 January 2023 to 31 March 2024. 

As with past editions of this event, this year’s event also encourages the participation of female sales personnel as they too will be recognised and appreciated for their efforts for their organisations and industries alike. The special recognition for female sales personnel is the result of SLIM’s continuous efforts to empower women in every sector and industry in the country.

Each of the aforementioned categories in the competition comes with Gold, Silver, and Bronze Awards. Additionally, overall awards for National and Regional Sales Managers will be selected regardless of the industry they represent. The panel of judges consists of expert analysts from a multitude of industries and they determine the winners, while the head of the judging panel will have the final word in any dispute.

SLIM President Gayan Perera shared his thoughts: “At its core, sales excellence is about delivering exceptional value to customers. It goes beyond simply meeting targets or closing deals; it encompasses a deep understanding of customer needs, a commitment to ethical practices, and the ability to build long-term relationships. SLIM National Sales Awards sets the ideal platform for our sales fraternity, not only to enhance their selling skills and techniques but also to groom themselves to become charismatic business leaders of the future. I hope the fraternity will harness the fullest advantage of this priceless opportunity this year.”

“Sales forces are on the frontlines of any business, and they have faced a lot of obstacles, especially over the last couple of challenging years. The need for organisations to invest in, train, and inspire sales forces is more evident today than ever before. The SLIM National Sales Awards makes a great platform to reward these individuals on a national level,” said SLIM National Sales Awards 2024 Project Chairman Nuwan Thilakawardhane.

SLIM Events and Sustainability Vice President Dr. Dilhan Sampath Jayatilleke also shared his thoughts: “The National Sales Awards is the most sought-after event targeted for the sales community where they get recognised for their smart work. Over the years, SLIM assisted in nurturing sales heroes to become superlative leaders. We are proud to welcome more talented sales minds and groom them towards excellence.”

SLIM National Sales Awards 2024 Jury Head Dr. Nuwan Wimalana also commented on the event: “Business entities focus on creating wealth primarily by driving sales. Contemporary business models prioritise the recognition of sales heroes within the organisation but that ends within. Happy to see the SLIM National Sales Awards celebrating their success at the national level, motivating the entire sales fraternity in Sri Lanka today.”