SLT Digital Marketing’s new agency to boost SMEs in post-COVID-19 era

SLT Digital Info Services Ltd. (SLTDS), a fully-owned subsidiary company of Sri Lanka Telecom PLC (SLT) is launching a full-service digital marketing arm, to provide solutions for the complex omnichannel needs of the Government sector, SME and large business organisations. The business directories and marketing services provider has been on its own digital transformation in recent years. And SLTDS is looking to achieve a considerable digital services revenue share from its revenue mix.

With a wide range of digital marketing and advertising services, SLTDS help clients create a well-rounded-up story in order to fulfil their business goals. SLTDS team consists of people with various expertise and interests, providing solutions to a great number of projects behind them. Along with those projects comes not only great experience but knowledge as well in the field of advertising and marketing including strategising, planning and execution of content development, production support, website development and maintenance, e-commerce website development, mobile optimisation, SEO/SEM, improved search capabilities, digital marketing, social media advertising and public relations.

“When we look at ‘market drivers’ for our digital services portfolio, it is greatly benefitted by factors such as booming internet and digital economy, growing number of internet users, improved mobile penetration, primarily mobile centric services offered by the public and private sector organisations, rising commerce sector, fast-growing internet economy and exponentially growing digital literacy,” said SLTDS CEO Malraj Balapitiya.

“Embracing innovation is simply having the opportunity to change your story. With all the tools and platforms available, particularly in small and medium businesses, you have an opportunity to tell your story,” he further added.

Social and digital media advertising, web development and maintenance, and data analytics aims to help Sri Lankan small and medium businesses increasingly seek new ways to tap into digital marketing to better tell their stories.

Commenting on performance, SLTDS GM (IT and Operations) Upul Manchanayake said, “We are really happy witness the positive performance of the newly established digital advertising unit as it has been able to deliver on commitment to be PAT positive during the first year itself while securing notable clients and continuing in 2020/21 and having new partnerships with stakeholders including creative teams. Moreover, the freelance team has been strengthened and when it comes to product innovation, services in e-commerce web solutions, creative agency offerings for content strategy and creative insight have been expanded.”

Today SMEs and Enterprises are getting up to speed with digital mechanisms such as websites, social media and search engine marketing, most lack the data analytics and insights capabilities to get the best value from these activities.

“With our digital marketing solutions, we are able to bring infinite opportunities to our clients by using digital advertising options. Our highly skilled team is able to consult any business the way to digitise the customer purchase funnel by enabling them to get online. Also, through our solutions, we enable our clients to introduce digital platforms enabling B2B and B2C e-commerce to strengthen post-COVID-19 economic activities,” said SLTDS Head of Digital Business Operations Duminda Chandrasiri.

Especially in a post-COVID-19 era, the new agency believes that digital and social media capabilities have given small and medium businesses in Sri Lanka an unparalleled opportunity to tell their story by interacting with both their local and global clients. And SLTDS, the digital agency allowing innovation to flourished by focusing on customer behaviour in this new normal.