Singer Sri Lanka No. 1 for 19th consecutive year at SLIM-Kantar People’s Awards 2025

Thursday, 27 March 2025 02:53 - - {{hitsCtrl.values.hits}}

Singer Sri Lanka team at SLIM-Kantar People’s Awards 2025

Singer Sri Lanka, the nation’s foremost retailer of consumer durables, extends its streak of success by clinching the prestigious ‘People’s Brand of the Year’ Award for the 19th consecutive year at the SLIM-Kantar People’s Awards 2025, along with the ‘People’s Durables Brand of the Year’ Award and the ‘Youth Brand of the Year’ Award at the ceremony, hosted by the Sri Lanka Institute of Marketing (SLIM). This remarkable feat reaffirms Singer’s strength in the consumer durables sector and its unwavering popularity across Sri Lanka, especially among the younger generation.

Expressing his gratitude, Singer Sri Lanka PLC Director – Marketing Janmesh Antony stated, “Winning these awards is a reflection of our deep-rooted commitment to delivering quality and innovation while staying attuned to evolving consumer needs. Winning the ‘Durables Brand,’ the ‘Youth Brand of the Year’ alongside the ‘People’s Brand of the Year’ highlights our ability to resonate with customers across generations. We sincerely thank our loyal customers for their continued trust and support. This achievement is also a testament to the hard work and dedication of everyone who has contributed to building the Singer brand. Winning the Youth Brand of the Year further strengthens our vision of being a future-focused brand that resonates with the next generation.”

Singer Sri Lanka PLC Group Chief Executive Officer Mahesh Wijewardene added, “Our heartfelt appreciation goes out to our loyal customers, as this accolade is a testament to their unwavering trust in us. Achieving our 19th consecutive People’s Brand of the Year Award is a momentous honour. It underscores the dedication and diligence of everyone at Singer, who has tirelessly worked to position Singer as a premier retail destination, meeting the evolving needs of our esteemed customers. This accomplishment emphasises Singer’s enduring commitment to prioritising our customers, consistently placing them at the heart of our endeavours."

Singer has continuously strengthened its brand identity, evolving from a legacy of excellence to a company that consistently delivers innovation, service excellence, and customer satisfaction. This commitment drives Singer’s present success and future growth, as the company expands its product portfolio and service offerings to enrich the lives of its valued customers. With an unwavering focus on adapting to changing consumer needs, Singer ensures that its offerings remain relevant and accessible to every Sri Lankan household. The company’s customer-centric approach, combined with its extensive retail network and after-sales service, further reinforces its position as the most trusted brand in the country.

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