- The juries will judge work in 24 awards categories to set the region’s benchmark in creative excellence and marketing effectiveness
Spikes Asia has announced the full jury line-up of industry leaders set to judge the Spikes Asia Awards, Asia Pacific’s most prestigious creative communications accolade.
Now in its 35th edition, the Spikes Asia awards will bring 106 jurors together to judge work in 24 awards categories, including new awards developed in response to the region’s shifting creative trends: The Creative Data Spike, the Social & Influencer Spike, and the incorporation of the Tangram Awards to form the new Strategy & Effectiveness Spike. In 2022, the awards will set the definitive benchmark for not only creative excellence, but also marketing strategy and effectiveness in Asia-Pacific for the first time.
Spikes Asia Chairman Philip Thomas said, “This formidable line-up of jury members represents the dynamism and diversity of the APAC creative community and the evolution of the Spikes Asia Awards. 2022 is an exciting year for Spikes Asia. A number of Spikes Award categories have been refreshed and expanded and the new Strategy & Effectiveness Spike, recognises the vital link between creativity and marketing effectiveness.”
The jury members represent locations across APAC, including: Bangladesh, China, Japan, New Zealand and South Korea, across a wide range of creative industry disciplines and backgrounds.
The juries will convene remotely to judge the work in February 2022 and the Spikes Asia Awards Grands Prix and Special Awards winners will be announced in March 2022. ‘Spikes Asia x Campaign Asia: The Experience’ is also set to return from 1-3 March 2022.
The jurors are announced as follows:
Brand Experience & Activation, Creative eCommerce Jury
- Jury President – Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC, MEA
- Eugene Cheong, Chief Creative Officer, DDB, APAC
- Nicolas Courant, Chief Creative Officer, Ogilvy, Singapore
- Takahiro Hosoda, Executive Creative Director, TBWA\Hakuhodo, Japan
- Jesse Wong, Creative Director, GREYnJ United, Thailand
- Aalap Desai, National Creative Director, Isobar, India
- Ettie Hsieh, Senior Creative Director, Havas, China
- Prue Jones, Design and Creative Director, Fjord, Australia
Creative Effectiveness Jury
- Jury President – Michaela Lyon, Integrated Client Lead, dentsu, APAC
- Justin Hind, CEO, CHE Proximity, Australia
- Richard McCabe, Chief Strategy Officer APAC, McCann Worldgroup, Singapore
- Arindam Bhattacharyya, Chief Strategy Officer – Media and Performance, APAC, dentsu, Indonesia
- Michi Muramoto, Department Director of Experience Solution Unit, Experience Design Center, ADK Marketing Solutions Inc., Japan
- Prem Sundar Narayan, Chief Strategy Officer, Ogilvy & Mather, India
- Amrita Randhawa, CEO, Publicis Groupe, Southeast Asia, Singapore
Design, Industry Craft Jury
- Jury President – Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong
- Nicholas Adamovich, Head of Design, HostHavas, Australia
- Kimiko Sekido, Art Director, Dentsu Inc., Japan
- Nopparath Eksuwancharoen, Creative Director and Head of Art, SOUR Bangkok, Thailand
- Paolo Garcia, Groupe Executive Creative Director, Publicis Groupe, Vietnam
- I-Fei Chang, Chief Creative Officer, Wunderman Thompson Taipei, Taiwan
- Russell Miranda, Creative Consultant, Dentsu Grant, Sri Lanka
- Geet Rathi, Design Director and Creative Director, TBWA, India
Direct, Outdoor Jury
- Jury President – David Guerrero, Creative Chair, BBDO Guerrero, Philippines
- Kenneth Tung, Executive Creative Director, Havas, Hong Kong
- Jaiyyanul Huq, Executive Creative Director, Grey, Bangladesh
- Sam Choi, Executive Creative Director, Innored, South Korea
- Kristal Knight, Creative Director, Saatchi & Saatchi, New Zealand
- Garima Khandelwal, Chief Creative Officer, MullenLowe Lintas Group, India
- Barbara Humphries, Creative Director, The Monkeys, Australia
- Huy Dinh Nguyen, Creative Director, Circus Digital, Vietnam
Entertainment, Music Jury
- Jury President – Kazoo Sato, Chief Creative Officer, TBWA\Hakuhodo, Japan
- Jia Ying Goh, Strategist, Product Creative Studio, Netflix, Singapore
- Karla Henwood, Executive Creative Producer, Squeak E. Clean Studios, Australia
- Dew Intapunya, Chief Content Officer, Ensemble, IPG Mediabrands, Thailand
- Hamza Amjad, Senior Creative Director, Ogilvy Pakistan
- Patrick Tom, Director, Creative, Walt Disney Company, Hong Kong
- Janice Jose, Senior Regional Director, UMG for Brands, Universal Music Group, Singapore
- Sushant Sreeram, Director – Marketing, Amazon Prime Video, India
Film Craft Jury
- Jury President – Sneha Iype, Partner, Executive Producer, Nirvana Films, India
- Wuthisak Anarnkaporn, Film Director/Founder, Factory01, Thailand
- Cinnamon Darvall, National Head of Broadcast Production, HERO, Australia
- Jo Motoyo, Film Director, Tokyo/Taiyo Kikaku, Japan
- Frances Cooke, Creative Director, Clemenger BBDO Wellington, New Zealand
- Laura Geagea, Managing Director, China, Asia + MENA, Sweetshop, China
- Firrdaus Yusoff, Creative, Forsman & Bodenfors, Singapore
Film, Print & Publishing, Radio & Audio Jury
- Jury President – Paul Nagy, Chief Creative Officer, VMLY&R AUNZ, Australia
- Masaya Asai, Chief Creative Officer, Droga5 Tokyo, Japan
- Andrew Hook, Executive Creative Director, APAC, VCCP, Singapore
- Veradis Vinyaratn, Chief Creative Officer, TBWA\Thailand, Thailand
- Jonathan McMahon, Executive Creative Director, Special Group, New Zealand
- Dennis Kung, Creative Director, Wieden + Kennedy, China
- Nicoletta Stefanidou, Chief Creative Officer, Tinker Tailor, Hong Kong
- Swati Bhattacharya, Creative Chairperson, FCB, India
- Kat Gomez-Limchoc, Executive Creative Director, Blackpencil Manila, Philippines
Healthcare Jury
- Jury President – Wendy Chan, Chief Creative Officer, Edelman, China
- Shunsuke Kakinami, Executive Creative Director, McCann Health, Japan
- Vaishali Iyer, Country Head Communications and Patient Engagement and CSR, Novartis, India
- Kieran Moroney, Creative Director, VMLY&R, Australia
- Gary Steele, Chief Creative Officer, DDB New Zealand, New Zealand
Innovation, Creative Data Jury
- Jury President – Emad Tahtouh, Principal – Creative Technology, Deloitte, Australia
- Simon Brock, Executive Creative Director, Digitas ANZ, Australia
- Yusuke Miyabe, Executive Manager, Global Digital Business Development, Group 1, Hakuhodo, Japan
- Dante Abelarde, Executive Creative Director, MRM, Singapore
- Christina Lu, Global CMO, AliExpress, Alibaba Group, China
- Jane Stanley, CEO, Heart&Science, New Zealand
- Parattajariya Jalayanateja, Managing Director, Wunderman Thompson, Thailand
Media Jury
- Jury President – Kasper Aakerlund, Regional President, UM APAC, Singapore
- Jacqui Lim, CEO, Havas Media Group, Singapore
- Minhee Kang, Global Media Director, Innocean Worldwide, South Korea
- Rupert McPetrie, CEO, Greater China, MediaCom, China
- Aimee Buchanan, CEO GroupM ANZ, GroupM Communications, Australia
- Divya Karani, South Asia Chief Executive Officer, dentsu Media, India
Sapna Nemani, Chief Product and Solutions Officer, APAC, Publicis Groupe, Singapore
- James Hawkins, Chief Executive Officer, Asia Pacific, PHD Media, Singapore
- Sian Whitnall, Co-Chief Executive Officer, OMD, Australia
Mobile, Digital Craft Jury
- Jury President – Jean Lin, Executive Officer, Dentsu Group Inc., Global
- Ryutaro Seki, Creative Director, Google, Japan
- Josephine Lin, Group Creative Director, Unisurf Digital Marketing, Taiwan
- Tay Guan Hin, Chief Creative Officer, BBDO, Singapore
- Claire Waring, Executive Creative Director, R/GA, Australia
- Kelly Pon, Chief Creative Officer, BBH, China
- Yun Jeong, Jang, Global Creative Director, integrated Retail and Digital, Cheil Worldwide, South Korea
- Park Wannasiri, Chief Creative Officer, Wunderman Thompson, Thailand
PR Jury
- Jury President – Shouvik Prasanna Mukherjee, Chief Creative Officer, Asia Pacific, Golin, Singapore
- Tom Sanders, Creative Director, ANZ, Herd MSL, Australia
- Tiffany Hu, Managing Partner, PR, Ogilvy Shanghai, China
- Kenny Yap, Managing Director, Red Havas, Singapore
- Maiya Kinoshita, PR Planner and Copywriter, Dentsu, Japan
- Sunaina Jairath, Communication @ Cred, Cred, India
- Shafaat Hussain, Managing Director, Omnicom PR, Singapore
Social & Influencer Jury
- Jury President – Tea Uglow, IC, Creative Lab, Google, Australia
- Graham Drew, Chief Creative Officer, Grey, Malaysia
- Akae Wang, Executive Creative Director, Tencent, China
- Jax Jung, Global Creative Director, Cheil Worldwide, South Korea
- William Beale, Associate Creative Director, APAC, VaynerMedia, Singapore
- Pei Ling Ho, Global Creative Director, Creative Works, Google, Singapore
- Satoshi Chikayama, Executive Creative Director, TBWA\HAKUHODO, Japan
- Teeny Gonzales, CEO, Seven A.D., Philippines
Strategy & Effectiveness Jury
- Jury President – Anupama Biswas, Senior Director, Analytics and Insight – APAC Lead, The Coca-Cola Company, Singapore
- Ayu Sasaki, Creative Director, Dentsu, Japan
- Seung Eun Jang, CEO, Overman, South Korea
- Chris Colter, Chief Strategy Officer, Initiative, Australia
- Priya Patel, Group CEO, DDB Group Aotearoa, New Zealand
- Anil K Nair, CEO, VMLY&R, India
- Sindhuja Rai, Global Media Investment and AMEA CX Lead, Mondelez International, Singapore
