Sri Lanka Institute of Marketing to restart SLIM DIGIS 2.0

From left: SLIM President Roshan Fernando and SLIM Vice President and DIGIS 2.0 Project Chairman Nuwan Gamage

Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka announced the SLIM DIGIS 2020, the most coveted digital awards ceremony in a revolutionary online press conference graced by a distinguished panel consisting of SLIM President Roshan Fernando, Vice President and DIGIS 2.0 Project Chairman Nuwan Gamage, Vice President Thilanka Abeywardena, DIGIS 2.0 Head of Blueprint Committee Tilan Wijeyesekera and DIGIS 2.0 Head of Jury Imal Fonseka held on 3 July. 

SLIM will be restarting its awards ceremonies and DIGIS will be the first event to commence for this year and will be the first event after the COVID-19 pandemic signifying the restart of all other SLIM awards ceremonies. 

SLIM DIGIS will be hosted for the second consecutive time in a bid to reward the companies, which have significantly contributed to the digital marketing sector in Sri Lanka and to recognise the best digital marketing endeavours. 

SLIM DIGIS 2020 will feature two awards categories: main awards category and special awards category whereas the main awards category recognises the Best Digital Marketing campaigns from a range of categories such as Banking and Finance, Insurance, Telecommunication/IT/Internet, Leisure/Hospitality/Travel and Tourism and many more. 

The latest additions to SLIM DIGIS 2020 will be the international category and the new special awards. Sri Lankan based companies that launched campaigns in other countries are eligible for international category while all other organisations and agencies can directly apply for special awards.

“Digital marketing is one of the key aspects of marketing which many around the world are adopting at present. It plays a pivotal role fuelling the companies to reach their targets with innovative tools to dominate the digital marketing sphere. 

“As an industry leader, SLIM has identified the need to recognise companies, which empower the digital marketing sector not just locally, but reaching beyond that to launch digital initiatives of global standards. We have successfully completed one phase of this awards ceremony and the second will no doubt be spectacular,” shared Roshan Fernando.

The new special awards will be; Best SEO/SEM Campaign, Best Use of Technology in marketing, Best Performance Marketing Campaign, Best Use of Content Platforms, Best Use of Experiential Digital Marketing, Best Small Business Digital Marketing Campaign – Non Digital Business and Digital Brand Bravery Award. 

The winners will be awarded Gold, Silver and Bronze while the Grand Prix will be awarded to the enterprise, which achieves the highest score in both the main awards category and the special awards category.

“We are excited to roll out these new awards recognising the extraordinary initiatives spearheaded by our very own Sri Lankan companies in the sphere of digital marketing. We, as leaders in the field of marketing in Sri Lanka feel that it is our duty to recognise and give prominence to these achievements in the hope that it will motivate these companies and their employees to innovate further and continue coming up with ground-breaking ideas,” said Nuwan Gamage.

SLIM DIGIS 2020 will engage an independent judging panel which will be reviewing the digital campaigns presented by the companies. This edition offers a new entry reel time limit setting it to five minutes or less. All the contestants must showcase at least one comprehensive example of each integral communications touch point and additional examples are also encouraged to help judges in the evaluation process.