Friday Nov 15, 2024
Friday Nov 15, 2024
Tuesday, 9 January 2018 00:00 - - {{hitsCtrl.values.hits}}
Star Holdings International Ltd., Sri Lanka’s emerging force for innovative fabric care, dubbed its Sales Force mission as ‘Winning Teams with Winning Brands’ for 18/19, in an occasion where they welcomed M.M. Lafeer as their newly appointed Field Sales Manager.
Speaking to the press, General Manager Marketing Hashan Haputhanthri indicated that, “Star Holdings International brands are way beyond comparison to all foreign brands. Tested among humans and added quality has given the meaning that without an issue, all brands are winning brands. Every Sri Lankan consumer is privileged to receive home grown brands from Star Holdings International which has a rich history of 30 years. Our teams are so strong in making the brands invincible. My sales force is a very professional team. Our Marketing, Production, QC, HR and all teams, including the top management are geared to execute this mission. That is why the mission is called ‘Winning Teams with Winning Brands’.”
Field Sales Manager M. Lafeer expressed his jubilance on the growth of Star Holdings International by stating, “I am so proud of my new position as the FSM and I will make sure that the responsibility that I have been tasked with – to head this winning team will be executed well. This mission will be an interesting assignment as my role is to ensure scraping out maximum talent from each of our winning team’s ambassadors.”
Star Holdings has been a primary part of Sri Lanka’s Local market for the past 30 years – with a consistent and established presence – having brought to the market innovative products that were always economical for each and every household.
Built on a 3-acre block of land in 1996 with state of the art facilities, Starlight was established on the vision of creating products on a ‘Value For Money’ basis with the consumers’ best interest at heart. Starlight has grown to become a leading competitor in the market and is one of the few names that are instantly recognised as a true Sri Lankan brand.
This August Star Holdings launched a groundbreaking product – ‘Starlight Lavender’ with fabric softener that was the first of its kind in Sri Lanka – a two in one detergent powder. It has earned countless positive reviews and been praised for its luxurious Lavender aroma and incredible washing properties, which come in an attractive purple pack.
Star Holdings moved into Rupavahini – Nugasevana segment by launching its first Magazinal Program called ‘Starlight Wismaya’. It will come on air on the second week and the third week of every month. Viewers can now take part in the program and can stand a chance to win exciting gifts all year round!
