Friday Nov 15, 2024
Friday Nov 15, 2024
Tuesday, 17 October 2017 00:00 - - {{hitsCtrl.values.hits}}
Star Holdings International Ltd., Sri Lanka’s innovative fabric care company ceremonially opened its internal creative and media arm Razor International.
It is headed by Sri Lanka’s brand marketing veteran, transformational specialist Hashan Travis Haputhanthri who is the General Manager of Marketing.
Haputhanthri said: “It was in my mind for so long. STAR Holdings became the ideal place to initiate this innovative concept. Razor International will handle all creative and media planning for STAR Holdings. Razor International will have a Global approach. The vision of Razor will be to become ‘The Cutting Edge of Advertising’. Star Holdings’ major brands like Starlight Detergent Powder, Starlight Laundry Soap & Star Dishwash need creative attention in line with mainstream media. In my opinion – for an organisation to be successful in Brand Marketing, the main component needed is Non-Conventional Brand Warfare with highly creative Strategic Planning. Razor will do that to Star Holdings International.”
Sulaiman Siraj, MD/CEO of Razor and Director for Star Holdings said, “Though Razor is an integral part of Star Holdings it will act as the devise in-between any ATL activity. It is an incredible motivation to work with Hashan Haputhanthri, who has diverse knowledge in his 25 year experience of Marketing and Branding. Razor will remain an all-inclusive entity in the media field and will contain Media Buying, Event Planning & Marketing Research for Star Holdings. In this way Star Holdings will have an in-house Strategic Advertising Agency. I do not believe that any other organisation has this advantage.”
Star Holdings has been a primary part of Sri Lanka’s local market for the past 30 years – with a consistent and established presence – having brought to the market innovative products that were always economical for each and every household.
Built on a three-acre block of land in 1996 with state of the art facilities, Starlight was established on the vision of creating products on a ‘Value For Money’ basis with the consumers’ best interest at heart. Starlight has grown to become a leading competitor in the market and is one of the few names that are instantly recognised as a true Sri Lankan brand.
In August Star Holdings launched a groundbreaking product – Starlight Lavendar with fabric softener, that was the first of its kind in Sri Lanka – a two in one detergent powder. It has earned countless positive reviews and been praised for its luxurious Lavender aroma and incredible washing properties, which come in a Purple Pack. Star Holdings moved into Rupavahini – Nugasevana segment by launching its first Magazinal Program called Starlight Wismaya. It will come on air on the second week and the third week of every month. Viewers can now take part in the program and can win a washing machine for 2017 Christmas.
