Wednesday Dec 25, 2024
Wednesday Dec 25, 2024
Monday, 25 November 2024 01:26 - - {{hitsCtrl.values.hits}}
The SLIM DIGIS 2.4 Awards recognising exceptional digital marketing efforts across Sri Lanka presented two notable laurels to Citizens Development Business Finance PLC (CDB) at the recently held gala awards ceremony.
CDB won the Overall Silver in the CSR Purpose-Driven Marketing campaign for eShift and Bronze for the Fixed Deposit campaign, “Deposit Like No Other” in the Best Digital Marketing campaign in the Banking/Finance category.
The awards highlight CDB’s continuous focus in bridging industry gaps by intertwining sustainability, innovation and meaningful customer engagement. eShift, which won Silver for its campaign, is a comprehensive ecosystem for EVs focused on knowledge sharing, EV charging and EV conversion. The win underscores CDB’s strong commitment to accelerating sustainable mobility solutions in the country. Deposit Like No Other – the Bronze winner’s unique customer centric communication for fixed deposits was acknowledged for breaking through market clutter in an intensely competitive environment. By implementing these digital marketing campaigns, CDB has been successful in achieving its business objectives while fostering a meaningful and lasting impact for its customers.
Chief Sales and Digital Business Officer Hasitha Dassanayake said: “It is truly exciting to have CDB’s unwavering focus to purpose-driven marketing campaigns recognised at these prestigious awards. The digital marketing environment must be navigated with greater understanding of the customer landscape. The increasing usage of digital platforms for marketing has also resulted in communication messages having to steer through lots of clutter. CDB’s clear focused messaging through purpose-driven marketing has shown that it resonates with customer values and fosters impactful, lasting connections.”
