Thanzyl Thajudeen among Campaign Asia-Pacific 40 Under-40 for 2024

Friday, 27 September 2024 00:04 - - {{hitsCtrl.values.hits}}

Mark and Comm Director Thanzyl Thajudeen

Joining this year’s Campaign Asia-Pacific’s prestigious 40 Under-40 winners, driving innovation and pushing boundaries across the region’s marketing landscape, is Mark and Comm Ltd., a Colombo-based responsible PR, communications, and reputation consultancy, Managing Director Thanzyl Thajudeen.

This year’s nominations were nothing short of extraordinary, presenting a formidable challenge to the jury, who found themselves inspired by the bold visionaries redefining their industry and also empowering others on their journey to success.

The esteemed jury featured industry leaders including DFI Retail Group Marketing Director Cecilia Yeong, Hasbro Singapore Head of Promotions and Partnerships – APAC Joanna White, Mastercard Asia Pacific SVP – Consumer Marketing, Sponsorships and Gaming Kaveri Khullar, alongside Campaign’s editor Nikita Mishra and Editorial Director Robert Sawatsky.

The selected winners span 14 markets across the APAC region, from Australia and New Zealand to China, India, and beyond. They represent the industry’s vast spectrum, covering everything from independent agencies to global networks, media powerhouses, financial services, adtech, martech, PR, healthcare communications, and video marketing.

Thajudeen leads all efforts and projects at Mark and Comm, including being the strategic counsel to clients’ leadership teams. Over the years, Mark and Comm has expanded beyond PR to also include strategic communications, advertising, creatives, and marketing consultancy, serving brands ranging from agri, apparel, retail and FMCG to edu, tech, tourism and hospitality.

In August this year, Mark and Comm partnered with ZeroPlastic Movement to raise awareness of plastic pollution, and with Women in Tech Sri Lanka to strengthen women’s participation in STEM.

Thajudeen is poised to take Mark and Comm globally, backed by the incredible talent that Sri Lanka holds in the PR and creative communications industry.

Thajudeen is also involved with the Public Relations and Communications Association (PRCA) serving in its Education Advisory Board and Membership Committee and with the Chartered Institute of Public Relations (CIPR) in its Professional Standards standing committee and CIPR International Committee. He also served as a Board Member of PRCA Asia Pacific.

In Sri Lanka, he carried out annual surveys among PR agency leaders and practitioners in the PR industry and the country’s first PR industry webinar. Thajudeen also advocated for Sri Lanka’s dire need to uplift its advertising and marketing ethics and standards and urged policymakers and stakeholders to address key issues in its media industry.

Thajudeen is a member and an accredited PR practitioner of the CIPR, and a fellow of the Chartered Institute of Marketing (CIM). He holds an Executive MBA from the university of Colombo. His writing on responsible PR and marketing practices has been featured on the PRCA blog and Campaign Asia Pacific.