The Siren expands horizons

• Pioneering marketing process outsourcing and revolutionising Sri Lankan hospitality

Since its inception in 2009 by Award-winning marketing professional Nayomi Handunnetti, The Siren has emerged as a leading Marketing Process Outsourcing (MPO) company, delivering seamless, sustainable, and strategic marketing solutions to businesses across industries. Operating as an extension of its clients, The Siren ensures end-to-end marketing support tailored to drive growth and efficiency.

In response to the growing demands of the hospitality sector, The Siren announced its latest offerings: Revenue Management and OTA Consultancy. These services are designed to help Hotels and Resorts optimise online revenue streams, enhance online presence, and navigate the complexities of the digital marketplace.

Speaking on the company’s vision, The Siren Chief Executive Officer Nayomi Handunnetti stated, “We believe in empowering businesses with solutions that are not only strategic but transformative. Our latest expansion into Revenue Management and OTA Consultancy reflects our commitment to addressing industry-specific challenges with expertise and innovation. By coupling this with our MPO services and corporate training, we aim to be a driving force behind the success of our clients and their industries.”

The Siren also continues to provide Corporate Training Programs, customised for both large-scale enterprises and small businesses. These programs focus on enhancing corporate culture and etiquette, workforce capabilities, fostering innovation, and driving organisational success.

Speaking about the company’s mission and growth, The Siren Head of Marketing Kanishka De Silva remarked, “In an era where businesses are striving to streamline operations while staying competitive, The Siren stands as a partner of choice. Our core services as a Marketing Process Outsourcing company ensure our clients receive holistic marketing support tailored to their needs. With the addition of Revenue Management and OTA Consultancy, we’re thrilled to cater to the dynamic demands of the hospitality industry, empowering them to thrive in a competitive environment.”

As a pioneer in outsourcing and hospitality consultancy, The Siren remains dedicated to transforming challenges into opportunities, enabling businesses to focus on what they do best.