Sunday Nov 17, 2024
Sunday Nov 17, 2024
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Saasha Karunarathne on her experiences as a digital creator
Eric Heinrichs on the intricacies of music and creative content creation
Tikable Founder and Blendmedia CEO Nipun Liyanapathirana sharing Tikable’s plans for expansion and upliftment of the digital marketing and influencer industry
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Influencer Eric Heinrichs leads the largest official influencer gathering in Sri Lanka in an impromptu TikTok video for the Chocolate Barbie Trend
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Tikable, the premier Gen-Z marketing agency located in Sri Lanka, held the nation’s biggest creator event on 9 December at Trace Expert City Auditorium. The event hosted in partnership with Domino’s Pizza (Jubilant Foodworks Lanka Ltd.) – the title sponsor and SLTMobitel – the main sponsor, brought together Sri Lanka’s top platform influencers, for an electrifying evening.
The ‘Domino’s presents Get Tiked – Creator Forum’, the biggest creator event to take place in Sri Lanka’s digital marketing history, began with Influencer Saasha Karunarathne setting the tone for the evening. The voice artist/TV presenter spoke about her experiences as a digital creator, focusing on the steep learning curve associated with each platform and the need to continually evolve as a creator.
She was followed by Digital Creator Eric Heinrichs, who delved into the intricacies of music and creative content creation, and the untapped potential for the monetisation potential as an ‘Influencer’, who shared insights on the usability of available social media platforms via his own experiences as an Influencer.
Speaking at the event, Tikable Founder and Blendmedia Ltd. CEO Nipun Liyanapathirana stated: “We are pleased to host the biggest creator event in Sri Lanka. The event is a collaborative celebration of the fastest growing social media platform in the country with participation of over 150 industry experts, popular TikTok and Instagram content creators and platform enthusiasts.
“We are truly humbled by the overwhelming support shown by all our stakeholders and we look forward to changing the landscape of the digital marketing sphere, as we provide a platform for these experts to not only network and find collaboration with one another, but also share their knowledge and expertise with budding talent and the corporate brands with who we partner.”
The panel discussion, moderated by Fahad Farook featured Amandha Amarasekara, Ramod Malaka, Denathi Pussegoda and Chethana Ketagoda, who as a collective are considered key Influencers for fitness, travel, beauty and make-up, fashion, dance and lifestyle in Sri Lanka.
An arm of Blendmedia, Tikable is a marketing agency that caters to varying brands in FMCG, Retail, Fashion, Telecom, Beauty, etc, and has become the number one agency for Gen Z-specific marketing in Sri Lanka. Tikable has achieved 150% of its brand targets on average for its clients, with brands in Food and Beverage/FMCG receiving up to 200% of targets reached from each campaign.
Panel discussion featuring (from left): Denathi Pussegoda, Chethana Ketagoda, Amandha Amarasekara, Ramod Malaka and Moderator Fahad Farook
