Vega Studios backs GEW 2024 as official 360-degree marketing partner

Friday, 29 November 2024 00:51 - - {{hitsCtrl.values.hits}}

Vega Studios recently announced their partnership as the Official 360-degree Marketing Partner for Global Entrepreneurship Week (GEW) 2024, an annual celebration of entrepreneurship which spanned from 18 to 24 November. The week-long events aim to inspire budding entrepreneurs to launch their own businesses, contribute to economic growth, and foster sustainable solutions to challenges encountered in business environments.

GEW is the world’s largest celebration of entrepreneurship, engaging over 10 million participants and featuring 40,000 activities, and including 20,000 partners from over 200 countries. This initiative brings together entrepreneurs, educators, policymakers and innovators to foster inspiration, encourage the exchange of ideas, and stimulate action on critical entrepreneurial initiatives.

Vega Studios Founder and CEO Eranga Liyanage, and Operations Director Chamini Herath met with GEW Program Director Abith Lateef to discuss how this partnership can enhance the reach and impact of GEW’s goals. Recognising the importance of engaging a diverse audience, they focused on the need to leverage both social media platforms and traditional marketing channels.

Liyanage emphasised Vega Studios’ dedication to fostering Sri Lankan talent and innovation. Key moments from each event were showcased on social media, providing members and partners with insights into the promising capabilities of Sri Lankan youth and emerging enterprises. This initiative will strengthen the country’s entrepreneurial ecosystem, driving economic growth and greater investment opportunities.

Vega Studios excels in offering comprehensive 360-degree marketing solutions that encompass strategic, creative, and impactful communication campaigns. As the official partner for GEW 2024, they have harnessed their expertise in public relations, digital marketing and outdoor advertising to effectively promote this significant event.

“We believe that empowering entrepreneurs is the cornerstone of our national progress. Through our involvement in GEW 2024, we are excited to ignite ideas, connect communities and drive sustainable innovation,” they said.