Wijeya Digital Media embraces programmatic advertising technology with AdStudio

Tuesday, 21 January 2020 00:00 - - {{hitsCtrl.values.hits}}

From left: Digital X Marketing Vice President Umair Wolid, Digital X Director Janaka Rupasinghe, Wijeya Digital Media Director Udesh Gunatunga and Wijeya Digital Media Head of Operations Lanka Pradeep

Strengthening its position in the digital media arena, Wijeya Newspapers Digital Media Assets entered into a partnership with AdStudio to offer programmatic advertising solutions.

Commenting on the partnership, Wijeya Digital Media Director Udesh Gunatunga said: “We at Wijeya always look for innovative options to improve our business and we understand that programmatic technology is the way forward. We are glad that we can partner a local company such as AdStudio and we are impressed with what they have to offer. In time to come, those who use our digital media assets will be able to benefit from this strategic tie-up as the possibilities are endless with the use of the in-built artificial intelligence of the AdStudio platform.”

The ever-popular dailymirror.lk, Lankadeepa, Daily FT and Life Online are some of the leading websites owned by Wijeya Digital Media.

Digital X Director Janaka Rupasinghe stated that the world of advertising had changed rapidly over the last two years with the introduction of the new Ad Tech and Mar Tech products. Digital X, being pioneers in introducing the latest AdTech products to the Sri Lankan market, said it was glad to partner Wijeya Digital Media to herald a new wave of advertising in Sri Lanka.

AdStudio Marketing Vice President Umair Wolid observed that partnering Wijeya Digital Media was indeed a crucial step towards successfully expanding the use of its platform. He stated that elsewhere in the world, programmatic technology was known and heavily used, but this was a new phenomenon for the Sri Lankan market and to have Wijeya on board gave the company confidence to explore the available opportunities.Wijeya Newspapers Head of Digital Media Operations Lanka Pradeep stated that the addition of new technical avenues to its existing framework would always be welcome as the industry had already moved to a new dimension.

“We are excited by the prospects offered by the AdStudio platform and we look forward to offering effective digital media advertising solutions to our partners and customers through this platform. AI has made many positive inroads in our lives and we are pleased that a Sri Lankan company has come forward with this service to ensure that we remain deeply rooted in our nation.”