A facelift for outdoor advertising

Friday, 20 September 2013 02:16 - - {{hitsCtrl.values.hits}}

Hoardings, posters, LED screens and large tri-vision boards, these are a few of the outdoor advertising methods we come across as we

roam the streets of Colombo and the suburbs. These methods have caused revolutionary changes in the advertising and branding industry in Sri Lanka. In this rapidly changing world we should constantly be on alert about the new trends and innovations in technology around the globe, in order to keep up and take our country to global standards. This is where Concept Ink has stepped forward in introducing the latest and trendiest revolutionary product in outdoor branding and advertising to Sri Lanka. The self illuminated tri-vision taxi top has just been introduced to some of the countries corporate giants and it has been welcomed with much enthusiasm. “This is a very popular and commonly used branding/advertising method in developed countries around the world,” said Concept Ink Managing Director Dinesh De Silva. He further stated that its state of the art mechanism is what stands out from most of the currently used methods. De Silva added: “That since the product is being mounted on taxis and taking to consideration the radius a taxi covers a day, the coverage and views your product receives is immense in comparison to a hoarding or other similar methods.” He also stated that Concept Ink has many more offers and benefits in store for companies that’s willing to go ahead with them in branding. Concept Ink has already tied up with two leading upmarket taxi companies, in order to give out the best possible coverage to their potential clients. Three static advertisements could be displayed on each of these units, the most innovative feature of this product is that it comes with an in-built illumination system, giving the on lookers a good view of the advertisement displayed at any given time of the day, unlike most of the tri-vision panels seen at present, where the lighting system has to be externally provided. This latest piece of technology is now available and could be used to enhance your brand awareness and reach out to an untouched market segment.

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