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Once again, AdAsia has revealed the name of the agency which has scored the highest number of points in the magazine’s annual Creative Sweepstake.
The race horse graphics are closely followed by subscribers to the magazine as the year passes and the results of each succeeding creative show are announced. Who will be the first past the winning post?
The winner for the 2012 race is Dentsu Tokyo for the second year in a row. And again, for the second year running, DDB Singapore was just pipped at the post by Japanese agency. In third place was Hakuhodo Tokyo.
The ‘Most Creative Agency Asia’ award is given to individual offices, not networks. Throughout the year, the team at AdAsia have been collecting and collating the wins from the major creative shows for each individual agency in the region.
If an agency wins a Bronze, Silver, Gold, Best of Show or the equivalent, they will be given a certain number of points. A win in a regional show garners more points than a local success. International shows will, of course, enable an agency to gain the most points.
All the main international shows like D&AD, Cannes, Clio Awards, The One Show, London Advertising Festival are included, as are AdFest and Spikes Asia in this region.
The full ranking list of the top 20
1) Dentsu Inc. Tokyo 249
2) DDB Singapore 211
3) Hakuhodo Inc. Tokyo 156
4) George Patterson Y&R Melbourne 105
5) Patry Inc. Tokyo 98
6) Colenso BBDO Auckland 94
7) JWT Shanghai 93
8) Leo Burnett Melbourne 88
9)Leo Burnett Syndey 85
10) Cheil Worldwide Seoul 83
11) Ogilvy Malaysia 81
12) Clemenger BBDO Proximity Melbourne 79
13) BBDO Guerrero Makati City 61
14) Kinetic Singapore 56
15) Ogilvy & Mather Thailand 56
16) Ogilvy ^ Mather Singapore 50
17) JWT Singapore 46
18) Creative Juice/Bangkok TBWA 43
19) DDB China, Shanghai 39
20) Grey Singapore 39
