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Tuesday, 3 November 2015 00:08 - - {{hitsCtrl.values.hits}}
Adfactors Public Relations Lanka has won a Certificate of Excellence at The Holmes Report Sabre South Asia Awards in Mumbai. The Holmes Report is perhaps the most respected journal in the international public relations industry.
The campaign – creating buzz for Sri Lanka’s first dollar-denominated mutual fund for Ceylon Asset Management – won in the South/Southeast Asia category.
The recognition is significant on two counts: First; they were the only Sri Lankan PR consultancy to win an international award at such a global platform. Second, Adfactors Public Relations Lanka has achieved this distinction after completing barely a year, since its inception in May 2014.
Adfactors Public Relations Lanka CEO Rezani Aziz said, “This international award will surely inspire us to do some more quality work for our clients. The last 12 months have been extremely exciting for us. Not only do we have quite a few respectable names in our client roster, but we have also won an award at a respected international forum.”
Ceylon Asset Management Managing Director Dulindra Fernando congratulated the Consultancy by saying, “Adfactors PR enabled Ceylon Asset Management to launch the first ever Dollar Mutual Fund in Sri Lanka as well as globally. It reached our target markets of Non-Resident Sri Lankans and foreign investors. The fund, licensed by the Securities and Exchanges Commission with Deutsche Bank as Trustee and Custodian, is rated by Fitch Ratings. The launch was a massive success, mainly because of the extensive coverage both locally and internationally.
Benefiting from an excellent kick-off, the fund has done exceptionally well thus far, attracting investments from all over the world. This includes foreign individuals, foreign institutional investors as well as Sri Lankan Diaspora.
Adfactors Public Relations Lanka’s sizeable business in the country spans across financial services, FMCG sector, policy advocacy and public affairs, health care and issues management. The consultancy recently facilitated the partnership between Reckitt Benckiser, Ministry of Health and the National Dengue Control Unit to launch a campaign – ‘Unite against Dengue’.
Aziz added, “Over the past year, our innovative service offerings have created a positive buzz and anticipation in the market. We expect to sign up quite a few significant businesses in the near future as the Sri Lankan economy is on an upswing.”
Meanwhile, through 2015, Adfactors PR India has so far won 33 major industry excellence awards – the highest in the industry. Besides these, it has also won two accolades – ‘Asia-Pacific Financial Consultancy of the Year’ by The Holmes Report and ‘South Asia Agency of the Year 2015’ by PRWeek.
