Amitha to keynote 5th Asian CEF Forum

Wednesday, 2 September 2015 00:00 - - {{hitsCtrl.values.hits}}

The fifth Asian CEF Forum and Awards will be held on 12 September at ITC Grand Central – Mumbai, India with keynote address on ‘Customer Engagement through Social Media in Emerging Markets’ to be delivered by Neo@Ogilvy Sri Lanka Head Amitha Amarasinghe.

Amarsinghe, a digital marketing professional based in Colombo having more than 10 years’ experience in eMarketing, eCommerce and social media marketing will cover subjects such as special barriers and unique opportunities for South Asian brands on social media during his keynote address by showcasing a couple of real-case studies of his clients in Sri Lanka.

As the head of Sri Lanka’s leading digital media agency, Amarasinghe assists many global and local brands to formulate digital and social media communication strategies to engage closely with the Sri Lankan consumers.

The forum will focus on topics of learning and discussion such as Customer Engagement through Social Media in Emerging Markets (by Amitha Amarasinghe), Where Marketers Need to Grow, Creating Strong CSR Brands versus using CSR to create Strong Brands (by Saurabh Uboweja), CSR – Its Correlation and Impact on the Brand (by Sangeeta Robinson), Integrating Brand Marketing with CSR & PR (Topic for Panel Discussion) and Future of Integrated Brand Marketing (by Prof. Vikram Parekh).

The fifth Asian CEF Forum and Awards aims at an audience profile of heads of branding, marketing and CSR, corporate communication, PR and social media professionals, C level professionals as well as advertising and media agency professionals.