Antyra Solutions: Sri Lanka’s newest digital advertising agency

Antyra Solutions (www.antyrasolutions.com), an end-to-end digital advertising agency, made its entry in to the Sri Lankan digital world. Founded by two of the industry’s leading figures, Niranka T. Perera and Rohan Jayaweera, Antyra entered into a strategic partnership and investment agreement with Microimage Mobile Media Ltd. The partnership augments Antyra’s digital services portfolio with mobile platform development, mobile application development and software engineering services. With the signing of this agreement, Microimage Director Damindu Jayaweera also joined the board of Antyra Solutions.

Established as a boutique digital advertising agency, Antyra specialises in helping organisations and brands grow, by establishing synergies between offline media and digital channels, extending portfolios online and creating opportunities to enter new markets. During the company’s first six months of operations, Anytra Solutions has already signed-on some of Sri Lanka’s leading brands ranging from FMCG, travel and banking sectors to online retail giants.

“In a short span of six months, we have proved our capabilities to a diverse range of clients through the creation of cohesive, goal oriented, digital strategies. Be it creating awareness, introducing consumer touch points online or driving sales and ROI, we help our customers achieve their objectives,” said CEO Niranka T. Perera. “Our immediate focus for the next six months is centred on scaling our current resources and entering new geographies,” he further added.

Niranka is a veteran digital marketer with over 12 years’ experience in ecommerce, digital strategy and business development. Recognised as one of the ‘20 Best Digital Marketing Professionals’ in the world at the World Marketing Summit 2013, he has to-date managed the execution of digital campaigns for over 160 brands globally. He is a Chartered IT Professional, a ‘Google AdWords Qualified Individual’, has a Google Analytics Individual Qualification and an MBA.

Co-founder Rohan was the first Country Consultant of Google for Sri Lanka and during his time he helped brands, organisations and the Sri Lankan Government develop digital best practices and policy frameworks. He further helped establish publisher, video and telco partnerships as well community and entrepreneurship development programs. After leaving Google, Rohan joined Microimage Mobile Media as COO in October 2014. With the unprecedented growth and expansion of Antyra in the past six months, he now makes the transition from Microimage Mobile Media to Antyra to take up the position of Director/COO on a full time basis.

Microimage Mobile Media is a subsidiary of Microimage Holdings, widely recognised as Sri Lanka’s most successful high school startup story to date. Microimage has offices in Sri Lanka and Malaysia with a market presence ranging from the Middle East to Asia Pacific markets. The holding company works in areas of Human Capital Management, Broadcast/Media and Entertainment, Mobile and Digital Convergence.

“Our investment and strategic partnership with Antyra will help both companies achieve many synergies going forward in this era of digital transformation. We look forward to collaborate more closely with the Antyra team towards building new products and services in the emerging digital landscape,” said Microimage CEO Harsha Purasinghe.

Antyra Solutions currently offers 360-degree digital services, focused on business outcomes. Services include Digital Consultancy, Web Development, SEO, PPC, Social Media Marketing and Analytics services. The company plans to establish a presence in the Middle East and UK markets by the end of 2015.