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Sunday Nov 17, 2024
Thursday, 4 October 2012 01:52 - - {{hitsCtrl.values.hits}}
Employing some of the most talented integrated communication specialists in the country, Arc Worldwide – the integrated arm of Leo Burnett Solutions Inc. marked its seventh year of operations in Sri Lanka recently.
Known throughout the country’s communications industry for bringing together the best in integrated solutions in Interactive/Digital Marketing, Design Development, Event and Activations Management, Retail Marketing and Public Relations, ARC Worldwide (ARC) proudly celebrates seven years of service in Sri Lanka.
Commenting on the work done by ARC, Managing Director Ranil de Silva stated, “Advertising is an ideas industry in which you constantly need to surpass creative boundaries. The work done by Arc Worldwide showcases groundbreaking ideas that ignite conversations and weave themselves into the social fabric. Big ideas that have a unique concept and that are media-infinite in execution.”
In a successful year Arc Worldwide bought about a paradigm shift in the communications industry with new innovations. Introducing Sri Lanka to new concepts such as the first gesture based app, the first interactive 3D video mapping and the first augmented reality art exhibition, Arc has changed the face of the communications industry with these firsts. The agency also made history with Sri Lanka’s most awarded filmlet ‘Pass it on when you’re done with it’ created by LBSI’s for the Sri Lanka Eye Donation Society as it turned into the 44th most watched film in the world in the film and animation category on YouTube, the second most Tweeted video in the world in the week of its release, suitably becoming the most viralled online filmlet in Sri Lanka. These notable milestones further demonstrate the commitment of the teams to cross-channel campaigns that measurably transform human behaviour.
Speaking on reaching their milestone Arc Worldwide Director Marsh Dodanwella stated, “As the team at Arc Worldwide looks to its eight year in Sri Lanka, we plan to celebrate our ideas that look forward in time while bringing new creative possibilities to our clients. Our success in the past seven years bears testimony to the incredible creative talent and strategic minds within Arc Worldwide and the Leo Burnett Group as a whole.”
Arc boasts an impressive client portfolio from diverse industries, giving the company a breadth of experience across an extensive expanse of sectors. The dynamic team each possess creative capabilities and strategic focus that is geared to handle the ever changing market it operates in, always providing creative solutions for its clients. This year Arc looks at focusing on delivering people-centric creative solutions that are measurably effective; which will help its clients ‘win’ in a market that is constantly evolving and embracing technology.
Leo Burnett Solutions Inc., the local representative of Leo Burnett Worldwide, was established in Sri Lanka in June 1999, and is headed by de Silva. The agency which employees 81 of the country’s best professionals on its team have made a considerable impact in the local communications industry.
Leo Burnett Company, Inc., comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world’s largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world’s fourth-largest communications company.
