Friday Nov 15, 2024
Friday Nov 15, 2024
Tuesday, 6 September 2016 00:02 - - {{hitsCtrl.values.hits}}
The CMO Asia Awards held for the seventh consecutive year in Pan Pacific Marina Square, Singapore on 4 August is an exclusive event which saw the participation of top business leaders and marketing professionals from across Asia.
Sri Lanka’s very own Arpico Supercentre has been crowned with the CMO Asia Award 2016 for Excellence in Branding and Marketing in Retail amidst stiff competition from top global brands from over 40 countries.
By doing so, the innovative retailer has become the first Sri Lankan modern trade brand to bag this prestigious award.
Among the bids for this coveted title that were taken into account, the committee’s panel of industry experts were impressed by the overall value Arpico Supercentre has consistently been able to provide its customers. This in turn has resulted in a fast growing customer base ensuring increased customer footfall, loyalty and a healthy top line growth.
Marketing Head Minodh de Sylva and Richard Pieris Distributors Marketing Manager Peshala Wijewardana
Celebrating its 15th year in Sri Lanka’s modern trade industry, the last few years have seen a remarkable shift in the company’s strategic focus. Local modern trade itself was pushed into a cycle of intense promotional activity, directly as a result of Arpico Supercentre’s revolutionary practices and disruptive marketing and operational initiatives, and this completely consumer centric outlook has paid rich dividends to the pioneering retailer with its brand ratings climbing to No. 24 in 2016 with an increase in brand value of Rs. 700 million year on year as per Brand Finance UK ratings.
Richard Pieris & Co. PLC is a diversified business conglomerate with a rich history of 84 years. Its flagship brand ‘Arpico’ is one of the most powerful local household brands in Sri Lanka for over 50 years, serving the community with a diverse range of products across many sectors such as manufacturing, plantations, financial services, exports, FMCG, construction, logistics and retail.
The retail sector led by its flagship brand ‘Arpico Supercenters’ operates a growing network of outlets spread island-wide. Arpico Supercenters takes pride in pioneering the modern hyper market retailing in Sri Lanka. Today Arpico Supercenters and Arpico Daily’s are one of the largest modern trade chains in the country.
A diverse melting pot of talent, comprising a workforce of over 30,000, Richard Pieris & Company PLC is one of the largest employment providers in the private sector in
Sri Lanka.
