Asia-Pacific submits 7,169 of all-time-high 34,301 Cannes 2012 entries

Monday, 11 June 2012 00:00 - - {{hitsCtrl.values.hits}}

A total of 34,301 entries across 15 categories from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity. Asia-Pacific sent 7169 entries, representing five per cent of the total.

In terms of entry-numbers, Australia leads the region with 1268 entries, followed by India (1182) and Japan (1058).

Globally, the number of entries increased by 19 per cent, with the US topping the list with 5058 entries, followed by Brazil (3419) and the UK (2343).

Across the categories, the highest increase of submissions was seen in for PR Lions (38 per cent), Direct Lions (27 per cent) and Promo and Activation Lions (26 per cent).

The number of entries for Creative Effectiveness, however, dropped by 35 per cent, as did the entries for Cyber Lions, which fell 13 per cent.

The two new categories, Branded Content & Entertainment Lions and Mobile Lions received 800 and 965 entries, respectively.

With the volume of entry levels higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced bringing the total number of judges to 287.

“The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions,” said Philip Thomas, Chief Executive of the Festival. “But it is also interesting to see the robust health of other, more traditional media like radio, film and press.”