Atlas Cool wins Bronze Award at SLIM Brand Excellence Awards 2016

Atlas, the market leader in school stationery in Sri Lanka, continued its proud tradition of proven excellence by winning the Bronze Award for the Best New Entrant Brand of the Year at the 15th SLIM Brand Excellence Awards. 

The new Atlas Cool pen brings another dimension to the brand’s already extensive portfolio, combining extensive research and state-of-the-art technology to deliver the type of superior product the Atlas brand is renowned for.

The award is presented to innovative and high-performing brands that have been in the market for less than three years and demonstrate excellent growth and strong brand proposition. Since its introduction to the market, the Atlas Cool pen has seen exponential demand due its superior writing and design quality that delivers on both the performance and aesthetic fronts. 

The pen’s unique design and trendy and decorative accents offers school children the opportunity for individual expression and identity. With a focus on quality and performance the Atlas Cool is available in a variety of trendy foil designs, and features a 0.7 mm long tip, ensuring writing that is neater, tidier and more enjoyable. 

Other criteria for the award include the performance of the organisation in terms of value, volume and consumer and retail indices, as well as the brand intent and content, identification of market opportunities and market strategy. 

The SLIM Brand Excellence Awards recognises and hails brand excellence at a national level and benchmarks best practices in business operations and brand marketing of both corporate entities and individuals within these entities. 

Atlas has for over 50 years been committed to providing the highest quality stationery products, combining cutting edge technology with the highest levels of quality and innovation to deliver superior products that enhance the writing experience. As a reputed Company and brand, the cornerstone of our success is our customer centric approach, which is fostered through a close relationship with our customers and a genuine desire to meet their changing requirements. The new Atlas Cool pen is yet another milestone in this journey of continuous innovation and reinvention, as we continue to dedicate ourselves to crafting products that utilise new technology and research to charter a trailblazing path that encourages creativity and performance,” said Atlas CEO Hamza Muhammad.