BBDO celebrates big wins at The Appies

BBDO/Proximity was the biggest winner in The Asia Pacific Marketing Congress 2011 (The Appies), winning three of the Top 10 ‘Best of the Best’ gold awards and two of the five best presenter prizes.

The three winning campaigns were the ‘Women against lazy stubble’ campaign for Procter & Gamble Gilett (by BBDO/Proximity India), the ‘Break up’ campaign for National Australia Bank (Clemenger BBDO/Proximity Melbourne) and the ‘Listen to your bones’ regional campaign for Anlene (BBDO/Proximity Singapore).

Andy Wilson, Chairman of the Asia Planning Council at BBDO/Proximity Singapore; and Hans Lopez-Vito, Executive Planning Director at BBDO/Proximity China were hailed the best presenters in the region.

Wilson presented the ‘Listen to your bones’ regional campaign, while Lopez-Vito was for the ‘Lay’s who’s hottest?’ campaign for Pepsi.

Coming up next was Y&R, which won two ‘Best of the Best’ gold awards, for the ‘Imam muda’ campaign for Astro in Malaysia; as well as the ‘Think HIV, think protection’ campaign by Y&R Thailand for the Aids Access Foundation.

Oliver Kittipong Veerataecha, who showcased the ‘Think HIV, think protection’ campaign, was also recognised as one of the best presenters.

Held for the second year in Singapore, the two-day event awarded the ten most outstanding marketing campaigns in the region.

About 100 campaigns, from Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Pakistan, Sri Lanka, Thailand, Vietnam and Singapore, had been showcased to a panel of 30 senior marketers.

This panel judged the campaigns on their strategy, idea, execution and results.

Other winners for the ‘Best of the best’ gold awards included the ‘Shubh Aarambh’ campaign by Ogilvy & Mather India for Cadbury Kraft; the ‘NTUC Income, flood ad’ by BBH Asia Pacific for NTUC Income; the ‘Nippon Aircare’ campaign by Naga DDB Malaysia for Nippon Paint; the ‘Father & son’ campaign by Leo Burnett Singapore for the Ministry of Community Development, Youth and Sports; as well as the ‘SAFFOLALIFE – Young at heart’ campaign by McCann Erickson Mumbai for Marico.

Chan Su Ling, Strategic Planner at Naga DDB Malaysia (the ‘Show your true colors’ campaign for Perodua); and Chris Chiu, Group Executive Creative Director at Leo Burnett Singapore (the ‘Father & son’ campaign) were also among the best presenters in The Appies 2011.