BBDO wins coveted Network of the Year at Spikes Asia 2012

Thursday, 20 September 2012 00:47 - - {{hitsCtrl.values.hits}}

BBDO was named as the Network of the Year on Tuesday at the Spikes Asia 2012, whilst DDB and Leo Burnett emerged second and third respectively.

DDB Sydney was crowned Agency of the Year, with Dentsu Tokyo and BBDO Guerrero, Makati City taking second and third places respectively.

Party Tokyo was named Independent Agency of the Year, with Taproot Mumbai and the Monkeys Sydney taking the second and third spots.

Media Agency of the Year was awarded to Mindshare Mumbai, followed by Cheil Worldwide, Seoul and Whybin\TBWA Group Sydney.

At the glittering awards night the key highlight of the three-day festival of creativity – Spikes Asia 2012 in Singapore, Dentsu, Ogilvy and JWT took home the most Grand Prix awards with each network awarded two of the top accolades.

From the 4851 entries to Spikes Asia 2012, 13 Grand Prix were awarded, 68 Gold, 136 Silver and 177 Bronze. There were 17 entries from Sri Lanka though none managed to get short listed. Spikes Asia 2012 also saw nearly 20 Sri Lankan senior professionals and young talent in attendance among 1,800 in all from 28 countries.

Dentsu Tokyo was awarded a Grand Prix in the Digital category for its “Connecting lifelines” campaign for Honda. PARTY Tokyo / Dentsu Tokyo also clinched the Grand Prix in the Mobile category for SONY’s “Make TV”.

Ogilvy’s “Cokehands” was awarded a Grand Prix in the Print and Poster Craft and the Outdoor categories.

JWT Melbourne won a Grand Prix for its “Wi-Fiction” campaign for the Melbourne Writers Festival in the Direct category, while JWT Singapore won a Grand Prix in the Radio category for its “Radio Prank” campaign for Unilever Singapore.

Other Grand Prix winners include:

Media: Mindshare Mumbai, “Where what you grow is what you eat”, Hindustan Unilever

Branded Content and Entertainment: Host Sydney/The Jamboree Sydney, “The Kiwi skeptics”, Air New Zealand

Creative Effectiveness : Clemenger BBDO Melbourne, “Break up”, NAB

Film: Cheil Worldwide, “What does your mind see”, Samsung

Design: IyamaDesign Tokyo, “Mt Ex Taipei”, Kamoi Kakoshi

Print: DDB Sydney, “Bikers-Police”, Volkswagen

Promo and Activation: 303 Lowe Sydney for “IKEA catalogue”, IKEA

No Grand Prix were awarded in the Film Craft, Integrated and PR categories.

Meanwhile, in the Young Spikes competitions, the Hong Kong team from Grey Group took Gold in the Integrated category, followed by the Philippines and South Korea.

The India team from Maxus was awarded Gold in the Media category, with New Zealand and Japan awarded Silver and Bronze, respectively.

The Philippines won in the Agency Shoot Out competition, with Japan (Hakuhodo + TBWA) and Japan (Dentsu) taking Silver Bronze.

Full details of winners are available at www.spikes.asia.

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