Brand Finance Masterclass in Sri Lanka

Thursday, 30 January 2014 00:00 - - {{hitsCtrl.values.hits}}

Brand Finance has announced that it will be bringing a world class strategic marketing Masterclass to Sri Lanka, which has been specifically designed to meet the needs of the “new” marketer.

This is meant for senior managers who are operating in highly competitive, fast changing and rapidly growing markets, and who are required to be the catalysts for change and innovation within their organisations. The program is expected to provide new insights through proven strategies from other markets and countries. By looking at parallel markets, conclusions can be drawn that are relevant in ones own. The four day residential program which is scheduled in May 2014 has been held in other rapidly changing markets such as Brazil, Turkey, UAE, where leaders (CEOs, strategists, lead marketers) recognised the need to step up to win in local markets, and reach out to new ones. It’s not a training course, instead it’s about looking at business differently…… it’s stretching, challenging, applied, practical and participatory. The program is run by strategic marketer Peter Fisk and in the evenings there are opportunities to wind down and to listen and interact with local thinkers and experts who will relate it all back to a Sri Lankan context. Peter was recently described by Business Strategy Review as “one of the best new business thinkers”. Peter is business innovation specialist based in London, and works with senior management worldwide to “see things differently”. His next book is Gamechangers …about the next generation of businesses – from Alibaba to Zipcars, Ashmei to Zynga – who are transforming markets with bolder brands, smarter innovation and clever marketing. His clients include American Express, Aeroflot, Coca-Cola, Marks & Spencer, Microsoft and Virgin amongst others. Some of the feedback from programs that he has run includes comments from Darren Marshall, Senior VP, Asia Pacific, The Coca Cola Company, Singapore, who said: “Peter was inspirational. He combined deep insight into our changing world, with practical and innovative ideas for application.” Cindy Roll, VP Marketing, GSK Canada: “This has been an incredible day. I know Peter has made everyone of us think differently, and inspired us to start creating our future now.”