Browns Exide excels in SILM NASCO Awards 2015

Browns Exide won two awards at the recent SLIM NASCO Awards ceremony held in July. The company took away a Gold and Bronze award under the Automotive Category. The proud winners were Lakshman Sanjeewa Konara and Chinthaka Herath respectively.

Browns Exide, was recently rebranded as Fully Loaded Exide. The main aspect of Exide’s rebranding is to reinforce its customer centric ideology and offer its customers a unique 360◦ experience; thus bringing to the public much more efficient and value added services.

It was indeed a great achievement for Exide as participants had to face tough competition with the event recording the highest number of entries and companies ever participated in NASCO. Various industry giants and diverse national conglomerates were among those who enlisted. A unique feature of this year’s event was the first ever female judge in its panel and women were given special recognition in the awards selection. The participant criteria were Area/Territory Managers, Sales Supervisors/Executives and Sales Representatives/Front-liners.

The event’s main objective is to recognise and reward the performance and the potential of sales professionals and in turn enhance the profile of the sales profession in Sri Lanka.

In the words of the SLIM President, “SLIM NASCO Awards is held every year with the sole intention of motivating and rewarding the labour of the sales force of Sri Lanka, who tirelessly toil to bring revenue to their respective organisations.”

True to his words Fully Loaded Exide, is indeed honoured to have had two of its Business Promotion Officers steal away the awards in the Automotive category. We do recognise and appreciate the fact that sales personnel are the back bone of a company’s strife in excelling against competitors in today’s dynamic markets and bringing in profitable Return On Investments to the organisation. This achievement will no doubt encourage employees not only of Browns Fully Loaded Exide, but of the sales staff of the Browns’ group of companies. We offer our heartiest congratulations to our award winners.

Fully Loaded Exide is a long standing and well-known brand in the automotive industry, currently being sold in over 90 countries around the world. Marketed and distributed by Browns & Company PLC, is the only battery to carry the SLS Certification, offering up to five years warranty, coupled with a strong island-wide dealer network and BattMobile services; an extra value add to Fully Loaded Exide products and services. Brown & Company PLC is a diversified entity in Sri Lanka, operating in eight key industry sectors.

Browns Battery SBU is the sole distributor for the Fully Loaded Exide. Exide markets its batteries under two main product lines namely Automotive and Motorcycle. Under Automotive, Exide markets seven maintenance free sub-brands and two non-maintenance free brands. i.e. Exide Matrix, Exide Mileage, Exide Champion, Exide UltraMF, Exide PowerMF, Exide MarineMF, Exide 3WBMF, Exide 3WB and Exide Power Plus. In the Motorcycle range Exide markets three main brands Exide Biker, Exide Extreme and Exide Explore. 

Apart from the above mentioned products the battery division markets industrial batteries under Chloride brand and BG deionised water. Consisting of over 500 dealer outlets, key partners and suppliers, Fully Loaded Exide is a market leader in providing batteries to the automotive battery market.