Browns launches ‘BG’ brand

Monday, 27 August 2012 00:35 - - {{hitsCtrl.values.hits}}

Brown and Company PLC launched its very own ‘BG’ brand, with a new revamped and technologically advanced product range.

With the latest electronics, home appliances, water pumps and automotive bikes, ‘BG – A Standard Called You’ is now available countrywide through Brown’s showrooms and dealers.

Group MD/CEO Murali Prakash said: “It is indeed a significant moment for the Browns Group which launches its own portfolio of products to the local market. We have spent over a year in researching the product lines and choosing some of the best quality products from around the world to offer our customers. The quality and service that we offer through our range of consumer electronic products and other ranges would create great customer value. The BG range encapsulates the trust, heritage and innovation of the Browns Group which has over 135 years of creating value amongst our customer segments.”

Speaking on the launch Senior Vice President – Brands, Corporate Affairs, Home & Office Solutions, Suresh Tissaaratchy said: “The BG range which would be one of the best quality/value propositions in the market would be backed by extended warranty schemes and exceptional service delivery. For example, we would ensure 24 hour air conditioner installation to those within Colombo City limits whilst the features of our products would match or exceed the best of brands available in the market.”

The BG range of televisions starts with the basic 32” and 39” LCD and includes LED televisions from 24” to 55”. The 42”, 46” and 55” LED are 3D, super HD, USB televisions with the ability to convert standard television signals into a 3D experience with virtual surround sound, natural light technology and super slim fast response panel. All these televisions are available at the most competitive prices in the market due to Browns being able to source from the best manufacturers in the world.

The BG range of domestic and commercial air conditioners have a revolutionary silver filter screen technology that minimises dust particles and other impurities ensuring a purer air flow. The domestic models range from 12000 BTU to 24000 BTU while the commercial models range from 36000 BTU to 60000 BTU.

The commercial models have flexible installation (ceiling cassettes, floor ceiling models, floor standing or wall mounting models), self-diagnostic and multi protection features. Browns is also one of a very few suppliers of commercial air conditioners, at such competitive prices in the market.

The brand also offers small home appliances such as jug kettles, ceiling fans, oven toaster grills, sandwich toasters, mixer grinders, electric iron, rice cookers and pedestal fans that could give your kitchen a complete makeover. These are all imported from the world’s best manufacturers delivering the finest quality and value for money.

At Browns, over 135 years of constantly exceeding customer expectations has meant winning their trust by delivering high quality and standing at the forefront of innovation. These same values of trust, quality and innovation drive them ahead through a brand that sets its standards on you – BG.