Casa Colombo announces new F&B strategy with LT PRO

Wednesday, 30 October 2013 00:00 - - {{hitsCtrl.values.hits}}

Earlier this week, the management of Casa Colombo signed an agreement with LT Productions to implement a domestic marketing strategy at Casa Colombo, which includes a re-vamp of the hotel’s F&B and restaurants. The move is in accordance with a business strategy developed by the two parties to offer value additions for Sri Lankan residents and corporates patronising the hotel.

Casa Colombo CEO and Proprietor Lalin Jinasena issued the following statement: “Casa Colombo set out to be different from its inception, and has maintained its position as the No. 1 Hotel in Colombo on Trip Advisor for over two years. We have achieved this by giving our guests a truly exceptional and memorable experience. “We feel it’s now time to give our Restaurants and venues an upgrade in their offerings to keep our loyal clientele returning and to attract new patrons. LT PRO came up with a very interesting concept to help us achieve this and we are happy to be working with them.” LT PRO is the brand name of LT Productions Ltd., now a fully-fledged media production house in Sri Lanka. The company owns the magazine Life Times Sri Lanka (LT) and is also involved in Audio Visual Production. LT PRO Executive Director Radhika Philip stated: “It’s an exciting opportunity for us because Casa Colombo is such a unique hotel concept. Lalin Jinasena’s avant-garde design celebrates Sri Lanka in every detail; every piece of furniture has been crafted locally. “With four stunning public venues, the potential for lateral-thinking marketing concepts is tremendous. The Casa brand is strong and internationally recognised, this is an opportunity to maximise its potential. We look forward to this new direction for our company, into strategic hotel and event management.” Nawaal Qasim, who has been an instrumental in the development of hotel since its inception, and is currently the GM of Operations: “Casa Colombo is ready. We have a magnificent venue, personalised service and a successful track record, as the international awards and recognition confirm. We’ve been a popular destination for private parties and we are looking forward to working with LT PRO and expanding the concept to increase our services as a corporate entertainment destination, among other things,”