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Saturday Nov 16, 2024
Wednesday, 19 November 2014 00:00 - - {{hitsCtrl.values.hits}}
The jubilant CBL team with the awards
“CBL still holds the privilege of winning the highest number of awards by any company at a single event during the 13 year history of the SLIM Brand Excellence Awards,” said Nandana Wickramage, Group Director and Head of Marketing and Sales of Ceylon Biscuits Ltd. “We are able to achieve this feat time after time because of our ability to craft brand strategies differently and meticulously which allows us to get ahead of our competitors.”
At this year’s ceremony Munchee Kome and Samaposha brands took home the Gold awards for Innovative Brand of the Year and Best CSR Brand of the Year respectively.
CBL’s Munchee Kome was the first cracker in South Asia to be classified as rice-based. Studying world trends and utilising state-of-the-art technology from Japan and the Far East, CBL was able to introduce this innovative new product into the Sri Lankan market recently. This approach to introducing new products to market further cements CBL’s position as a market leader.
This is the fifth consecutive year CBL has bagged the CSR Brand of the Year award. CBL initiates CSR programs through its various brands and each programme is designed to improve the quality and welfare of the community.
Samaposha, which was acknowledged for its CSR efforts, is heavily involved with rural farmers. It assures 12,000 farmers, through a backward integration program, a guaranteed price for their crop. This significantly supports to uplift the living standards of the nation’s farming community whilst strengthening the agricultural economy. In addition the brand strives to enrich the lives of farmers through their main CSR initiative ‘Govi Pawula’. The four sub-projects under this scheme; ‘Govi Sathuta’, ‘Govi Sarana’, ‘Govi Denuma’ and ‘Govi Arana’ work towards providing them assistance in times of need and supporting and strengthening their livelihoods.
“Innovation and CSR are two key philosophies in our business that has helped us gain superiority in the market. We are delighted that these two aspects of our winning philosophy have been recognised with gold awards,” said Wickramage.
The stringent evaluation process of the Brand Excellence Awards has made them an industry benchmark for assessing the best products and services.
CBL is a fast growing conglomerate that manufactures and markets leading brands in biscuit, confectionery, cereal, organic food products and many others both locally and internationally. The company’s major brands such as Munchee, Ritzbury, Lankasoy, Samaposha and Tiara have become market leaders of their respective product categories. It is also important to note that most of these brands have captured over 50% of the market share.
