CBL honours excellence at Distributor Convention and Sales Star Awards

 CBL’s  Most  outstanding  Territory  Sales  Officer    H.M Sagara Priyankara  after  receiving  prestigious “CBL   Sales Star” award from  Ms.  Shea Wickramasingha, Group  Managing  Director (Second  from

left)   poses  for  a  photograph.  Nandana Wickramage, Group  Director/Head  of  Sales & Marketing (third from right), I. M Khan ,Group  General Manager -Sales (Second  from right), Gayan  Chaminda ,  Sales Star  of A  range and  Sagara Wickramasingha Sales Star  of  C  Range are also present

Ceylon Biscuits Ltd. (CBL), Sri Lanka’s largestlocal food and confectionery conglomerates in Sri Lanka recently concluded its2014/15 Annual Distributor Convention and Sales Star Awards Ceremony, at the SriLankaExhibitionand ConventionCentre,Colombo. 

The objective of this annual event was to evaluate and appreciate the contribution of the company’s field sales force and distributors towards the progress of the organisation during the previous financial year, recognising individuals who have been distributing CBL products for decades as well as their top sales performers.

During the event, CBL also announced their success in achieving impressive set sales targets, confirming the Group’s current strong financial position. The company acknowledged this growth due to the achievement and contribution of the entire workforce and star sales performers.

CBL’scolourful 2014/15 Annual Distributor Convention and Star Awards, was conducted amidst a large gathering including the Board of Directors, field sales personnel, distributors from various parts of the country, CBL senior managers and business partners.

At the convention, several product presentations showcasing CBL’s winning brands such as Munchee, Lanks Soy, Samaposha, Tiara and Ritzbury illustrated substantial growth during the previous financial year while retaining the leadership position in the respective markets. 

Throughout the ensuing financial year, MuncheetheflagshipbrandofCBLhas maintained its undisputed leadership position in the Sri Lanka biscuits industry through the strong leadership positions in Crackers, Marie and Lemon Puff categories. Moreover, Munchee continues to reign as the most sought after product range delighting customers. Achievement of these accolades was also highlighted during the Awards Ceremony.

A highlight of the event was honouring longstanding island-wide distributors for their partnership with the Group.

The contribution towards CBL’s success in achieving set sales targets for the financial year 2014/15 was also recognised through the admirable contribution done by the Junior and Senior Sales Forcemembers. Nuwara Eliya Territory Sales Officer for Munchee Biscuits, H.M SagaraPriyankaofRange B won the prestigious CBL Sales Star award for the highest overall performance as the most outstanding Territory Sales Officer. 

GayanChaminda, the PasyalaTerritory Sales Officer for Ritzbury and Tiara won the range A outstanding star award. Dambulla Territory Sales officerSagaraWickramasinghawon the senior star award of the C Range, which handles Lankasoy and Samaposha sales for his excellent performance. Junior Territory Sales Officer R. JasotharanofVallachenaifrom range Abagged the Junior Star Award, recording the best performance in the Junior Territory Sales Officers category of all three ranges.

Based on the unveiled theme for thenewfinancial year, the Sales and Marketing teams of CBL outlined their plans to support the objectives of the Group as well as achieve their targets. Noteworthy was the launch of a host of new Munchee, Lankasoy, Samaposha and Ritzbury products soon to be introduced in the local market.