CBL honours excellence at Distributor Convention and Sales Star Awards
Tuesday, 23 July 2013 01:31
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Industry leader Ceylon Biscuits Ltd. celebrated achievements of their star performers islandwide at the gala annual Distributor Convention and Star Awards 2012/13 held under the patronage of Mineka Wickramasinghe, Chairman, CBL Group.
The Distributor Convention honoured distributors who have been distributing CBL products for decades as well as top performers of the CBL sales force. A host of invitees including island wide distributors and sales force members, group directors, foreign business partners and CBL’s senior managers graced the occasion.
CBL’s longstanding distributors were recognised and honoured at the convention for their long-term partnerships with the group. Kadawatha Territory Sales Officer Eranga Gayan Vithanage from Range B Munchee biscuits won the Group’s Outstanding Sales Star Award for the highest overall performance.
Supun Ayantha Silva, Territory Sales Officer for Ritzbury and Tiara, won the range A Outstanding Star Award. Premalal Darmasena won the Senior Star Award of Range C which handles Lanka Soy and Samaposha sales for his excellent performance. Nilantha Mendis from Range C bagged the Junior Star Award, recording the best performance in the Junior Territory Sales Officer category of all three ranges.
CBL succeeded in achieving set sales targets for the financial year 2012/13 in line with CBL’s ‘Sustaining Supremacy’ mission. The ‘Better than the best – Challenge Yourself’ theme for the Sales Force to achieve sales targets for the coming financial year was launched at the occasion, following which the sales force members pledged to follow the theme in order to achieve the set targets.
General Managers – Marketing of each CBL Group presented growth achievements of their respective brands for the financial year 2012/13. Lanka Soy, Samaposha, Munchee and Ritzbury recorded the highest sales achievements among brands of CBL group. CBL’s outstanding sales force succeeded in retaining the Group’s market leadership in cracker, wafers, Marie and lemon puff brands by effectively completing last year’s ‘Sustaining Supremacy’ mission.
Adding more colour to the event, several new products were also launched under Munchee, Ritzbury, Samaposha and Lanka Soy brands. These products are expected to contribute towards the growth of company’s business activities during the current financial year.
Recapturing Dr. P.B. Jayasundera’s words at the previous Distributor Convention, Nandana Wickramage, Group Director and Head of Marketing and Sales, said: “It is a pleasure and a privilege to witness the success stories of so many people who grew with CBL, which is provides learning opportunities similar to a university. I believe that we were able to encourage our sales force to challenge themselves and achieve beyond their potential at this Distributor Convention and Star Awards ceremony. I can proudly say that we at the CBL have helped to create a set of wonderful Sri Lankans who strive to give something back to their country rather than merely concentrating on achieving sales targets. I am confident that they will continue to serve CBL and the country in future.”
Last year’s Munchee Corporate Social Responsibility programs that were highlighted during the occasion captured the attention of all those who were present. A Munchee CSR scholarship holder received further scholarship funds following her acceptance to the University of Ruhuna. In a heart-warming gesture, she thanked CBL for their support throughout her secondary and tertiary education. The occasion touched the hearts of those who were present as she received the scholarship from a Territory Sales Officer who himself was a Munchee ‘Tikiri’ scholarship holder prior to joining CBL.
The Distributor Convention and Sales Star Awards concluded with this heartfelt testimony of CBL’s genuine efforts at guiding and supporting the future generation of Sri Lanka.
