CBL stamps superiority once again at SLIM NASCO 2014

Friday, 15 August 2014 00:50 - - {{hitsCtrl.values.hits}}

Wins Five Awards including Two Golds

Ceylon Biscuits Limited (CBL) confirmed the conglomerate’s superior standing in the local market with five awards including two Golds at the recently concluded National Sales Congress 2014 Awards (NASCO), organised by the Sri Lanka Institute of Marketing (SLIM). The SLIM Sales Congress is held annually to recognise excellence in Sales Personnel. According to SLIM sources over 300 applications from a wide range of organisations submitted entries for this year’s event. CBL’s excellent Sales Force, attained these awards, classified under the Fast Moving Consumer Goods (FMCG) category. CBL subsidiary, CBL Foods International Ltd, nominee Athula Wellagiriya won Gold for Best Territory Manager of the Year, in the FMCG category. Also winning another Gold Award for the Best Front Liner of the Year was Plenty Foods Ltd Territory Sales Officer Supun Gnanaratne. The conglomerate’s winning record continued with Convenience Foods (Lanka) PLC nominee, T.M. Nandadeva receiving Silver for Best Territory Manager of the Year. CBL’s sales force excelled further in the FMCG category, with Indika Perera, attached to the modern trade team of the company, winning the Silver for the Best Sales Executive of the Year and Indika Ratnayake of CBL Foods International Ltd, clinching the Bronze award for the Front Liner of the Year. Commenting on CBL’s momentous achievements at the NASCO 2014 Awards, Director/Group General Manager Sales I. M. Khan said “Our victory at the SLIM NASCO Awards is without doubt due to the efforts of CBL’s excellent sales force. Taking our products to every corner of the country, being the lifeline of the company and helping us today enjoy the coveted position of being market leader in respective product categories is mainly due to our excellent sales force. Throughout the current year, our sales force has been spearheading continuous successes and this victory too is a victory for the entire CBL family.” The SLIM NASCO Annual Awards is the only national level premier event dedicated to recognise the efforts and performance of sales personnel in Sri Lanka. Its threefold objective is, to raise the standard of sales professionalism, to recognise and reward performance (capability) and potential (capacity) and to enhance the value proposition of the profession. This year, 120 sales executives were shortlisted under 13 categories.