CDB honoured at CMO Asia Awards in Singapore

Friday, 23 August 2013 00:00 - - {{hitsCtrl.values.hits}}

Proving their mettle Citizens Development Business Finance PLC (CDB) claimed the prestigious brand excellence award at the 4th CMO Asia Awards for Excellence in Branding and Marketing, hosted by the World Brand Congress and held at the Pan Pacific Hotel in Singapore. CDB won the award for Brand and Marketing excellence in the Banking, Financial Services and Insurance category.

The CMO Council regional chapters and advisory boards are active in America, Europe, Asia-Pacific, Middle East, India and Africa. “We are honoured to be ranked amongst the iconic brands in Asia. Our strategic brand building initiatives have enabled us to take the brand to greater heights and this award further establishes the strength of our brand,” stated CDB Director / CMO Malcolm Weerasuriya. The CMO Council is the only global network of executives specifically dedicated for high-level knowledge exchange, through leadership and personal relationships built amongst the senior corporate of marketing leaders and brand decision-makers across a wide range of global industries. The winners were selected by an independent panel of senior marketing professionals, representing marketing, branding, communications and public relations and brand strategy. DGM Marketing Elangovan Karthik stated: “An international award in branding awarded by the World Brand Congress speaks of the magnitude of our successful marketing strategy, adopted to build a superior brand in the financial services sector.” He added: “The core aspects of our branding strategy consist of good governance and innovative and vital management practices which have enabled our brand to serve the citizens of this country for the last 18 years with 50 online connected outlets countrywide.” Citizens Development Business Finance offers a plethora of financial products including business loans, housing loans, leasing, hire purchase, trade finance, foreign currency exchange, foreign remittances, fixed deposits, savings and pawning. The company constantly strives to offer fresh, diversified and constantly evolving range of products and services that will strongly support the changing needs of clients.