CIM adds value by creating awareness on role of marketing

The Chartered Institute of Marketing, Sri Lanka conducted another awareness program among the Sales and Marketing executives of Union Bank and DFCC Bank recently. 

The session at DFCC Bank was conducted by Attorney-at-Law of the Supreme Court / Senior Lecturer of Marketing Mohamad Adamaly, and the session at Union Bank was conducted by Chartered Institute of Marketing, Sri Lanka Manager Educational Services Kishali Mendis. 

CIM Sri Lanka has been conducting many corporate promotion programs for this year with the objective of educating employees of selected corporate entities about the CIM qualification and how it helps the learner to meet the ever increasing demands expected of marketers. 

Focusing on the educational aspirations of students, CIM conducted its 2nd  career guidance program for this year at Vidura College under the theme “Skills Development”. The program was conducted by Management Consultant/ Corporate Trainer Dayan L. Fernando. The timely topic was targeted at the A/L students of Vidura College who are on the verge of stepping into tertiary education with the ambition to become successful corporates.  

Head of Education Sumudu Thanthirigoda stated: ‘CIM will continuously go the extra mile to identify needs of Students and Corporates in terms of career planning and development, and to assist them in every possible way to reach greater heights in their professional career.’  

The Chartered Institute of Marketing (CIM) UK is the world’s largest professional body for Marketing. CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both professional and students of CIM outside the UK; 1,800 student members and over 1,000 professional members respectively. The regional institute has always campaigned for greater recognition and excellence in the Marketing profession in Sri Lanka, through education, training, and professional development.