CIM Sri Lanka Region partners with Sarva Integrated
Thursday, 13 March 2014 00:00
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A Memorandum of Understanding (MOU) was signed between The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) and Sarva Integrated Ltd. (Sarva) at the CIM Region office in Colombo. CIMSLR Chairperson Nadi Dharmasiri and Sarva Managing Director Chrishantha Jayasinghe were in attendance representing the two organisations.
Sarva Integrated was the creative partner for the CIM Annual Conference and over the past years Sarva had partnered with CIM as the Communications Partner for numerous flagship events on the CIMSLR’s annual calendar. Their creativity and excellent client servicing over the past paved the way for this partnership. Dharmasiri said: “Throughout the years Sarva had partnered with us on many CIM events, especially the annual conference and we felt it was necessary to officially recognise contributions by Sarva, as they have repeatedly provided an excellent service, above and beyond the expected to ensure the success of a campaign.
“From the outset CJ and his team were an absolute pleasure to work with. The team at Sarva is highly professional demonstrating passion in what they execute. Their understating of the local market, their effectiveness in crafting and executing strategies and campaigns are highly commendable. We are privileged to partner with Sarva as our creative partner for CIMSLR. We believe that Sarva will continue to support us to propel the CIM brand in the local marketing landscape to the next level.”
Sarva Integrated Managing Director Chrishantha Jayasinghe said: “Marketing is the future. It is the tool which gives business a sharper edge ensuring long term success. From a Sri Lankan perspective the role of marketing becomes even more important. It will become a vital force helping local companies to compete with global brands effectively and open up new global opportunities for them. This makes us absolutely proud to partner with CIM because in the long run it is going to help local businesses to grow even bigger and stronger.”
Sarva Integrated handles a diverse portfolio of accounts that range from banking and finance, automobiles, personal hygiene, construction, insurance and a number of other industries. Founded by Jayasinghe, the agency ranks amongst the top players in the industry. Sarva Integrated has made a reputation for themselves in the Sri Lankan advertising arena by consistently coming up with effective and creative means of communicating their client’s products and services to the public, using uniquely Sri Lankan insights. This consistent performance has led to them being recognised not just by their clients but also won them many accolades at prestigious award ceremonies such as the Effies – for effective communication, The People’s Choice Award – for favourite TV commercial of the year, The Sumathi Awards – For best TV commercial, to name a few.
The Chartered Institute of Marketing is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the world’s largest Institute for professional marketers with over 35,000 members globally, CIM places great emphasis in maintaining high standards of quality and integrity and as such, develops and sets standards within marketing landscapes of UK and other regional countries in which it operates. The CIM qualification is the only international qualification recognised by the Royal Charter in United Kingdom.
The CIM Sri Lanka Region is the first international branch of CIM UK and comprises of the largest number of members, both professional and students, of CIM outside the UK; 1,800 student members and over 1,000 professional members, respectively. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and development.
