CIM Sri Lanka Region takes up “CHOGM: An opportunity to market Sri Lanka?”

Monday, 21 October 2013 00:00 -     - {{hitsCtrl.values.hits}}

The Chartered Institute of Marketing Sri Lanka Region will host a Talking Point Program on “CHOGM: An opportunity to Market Sri Lanka?” on 23 October 2013 from 6 p.m. onwards at the Earls Court, Cinnamon Lakeside, Colombo. Seven eminent business professionals will share their insights on how CHOGM can help benefit an organization, brand and business. The Commonwealth Business Forum (CBF) will take place in Colombo from 12 to 14 November 2013 in conjunction with the Commonwealth Heads of Government Meeting (CHOGM). The forum is the premier business event in the Commonwealth bringing together Heads of Government, Ministers and top business leaders from around the world and will be attended by over a thousand delegates. This forum will provide a valuable opportunity for high level dialogue on trade and investment between business and government leaders from the Commonwealth and beyond. As a professional Institute CIM places great emphasis in bringing together programs that are current and relevant, targeting their members and business community. With CHOGM being one of the flagship global business events, CIM Sri Lanka region hosts the upcoming CIM Talking Point with the objective of outlining the gust of opportunities that CHOGM could bring into an organisation and how the Sri Lankan economy could develop and benefit from CHOGM by focusing on key business sectors. United Nations Office for Project Services (UNOPS) Head of National Portfolio Development Sri Lanka and Maldives Rohantha Athukorala will be the Panel Discussion Chair, whilst Jetwings Hotels Ltd. Chairman Hiran Cooray, Ceylon Tea Board Chairperson Janaki Kuruppu, Sri Lanka Telecom PLC Group CEO Lalith De Silva, Sri Lanka Export Development Board Chairman/Chief Executive Bandula Egodage, Sri Lanka Apparel Exporters Association Chairman Yohan Lawrence and Grant McCann Erickson Chairperson Neela Marikkar will be the panellists. The Chartered Institute of Marketing Sri Lanka Region Chairperson Nadi Dharmasiri said: “As professional marketers of the Chartered Institute of Marketing it is our responsibility to effectively contribute towards the economic growth and development of our nation; be awake and relevant to the country’s development needs. The true measure of the value of a professional member is the role that one play in imparting their knowledge and expertise to the current aggressive national development efforts.” “The Chartered Institute of Marketing Sri Lanka Region always strives to contribute to the business community by bringing together programs of this nature with timely topics, to support our marketers and business professionals. In other words, CIM facilitates knowledge sharing by bringing together the right people or practical advice,” Dharmasiri added. Head of Membership Development Sujith Silva said: “When we talk about CHOGM, business professionals share many opinions. What CIM Sri Lanka Region intends is that through this forum to enlighten our audience on what CHOGM has in store to benefit ones organisation or business. The panellist on board will represent; hotels, tea, telco, export, apparel and advertising sectors. These eminent speakers will share their perspective of the opportunities and challenges CHOGM will offer Sri Lanka. CHOGM has indefinitely created many opportunities for many spectrums in the country at the same time there also could be loopholes where we might not be able to capture on these opportunities leading to a disadvantage on all that CHOGM could offer towards the betterment of the country. This forum will certainly be interactive and insightful.” “Our topics are timely. We do our best to give the business community access to knowledge and insights to current and relevant topics of interest. As a globally recognised institute we will continue to support our members in their professional development,” Silva added. Stafford Motor Company Ltd. is the corporate sponsor. Sampath Bank, Pan Audio Ltd., Sarva Integrated and 230 Interactive will be the event partners on board. Daily FT, Sun Fm and Art TV have come on board as the official print media partner, official radio partner and official TV partner, respectively. The Chartered Institute of Marketing is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the world’s largest Institute for professional marketers with over 35,000 members globally, CIM places great emphasis in maintaining high standards of quality and integrity and as such, develops and sets standards within marketing landscapes of UK and other regional countries in which it operates. The CIM qualification is the only international qualification recognised by the Royal Charter in United Kingdom. The CIM Sri Lanka Region is the first international branch of CIM UK and comprises of the largest number of members, both professional and students, of CIM outside the UK; 3,000 student members and over 1,500 professional members, respectively. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and development. For more information about the CIM Talking Point please contact The Chartered Institute of Marketing Sri Lanka Region on +94112 564860 or Manjula on +94773918577 / Malsha on +94772990848.

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