CIM Sri Lanka signs MoU with University of Ruhuna

To foster interest in recognising future marketers, the Chartered Institute of Marketing (CIM) Sri Lanka Region has taken the initiative to recognise students excelling in the area of marketing in national universities by way of gold medals and cash prizes.

A Memorandum of Understanding (MoU) was signed between CIM Sri Lanka and the University of Ruhuna on 2 October at university premises.

CIM Sri Lanka’s Head of Education Anuradha Edirisinghe said: “The main objective is to recognise future marketers in our endeavour to uplift the standard of marketing professionalism in the country. We look forward to rewarding students with the highest results in the marketing departments of national universities at annual university convocations.”

CIM Sri Lanka has already signed MoUs with University of Sri Jayewardenepura and University of Kelaniya. Edirisinghe added: “We have being awarding batch top marketing students at these universities for three consecutive years; we hope to extend this initiative to other state sector universities in due course, thereby encouraging students to select marketing as their preferred career choice.”

The proposal to recognise batch top students in marketing was submitted by CIM Sri Lanka and received confirmation for implementation by CIM, UK. CIM is ready to take on several new initiatives in developing marketing knowledge and promoting the marketing profession in Sri Lanka.

Subsequent to the completion of the Bachelor Degree in Marketing Management, these students are able to familiarise themselves with the CIM qualification easily, as it offers exemptions to the students. CIM Sri Lanka intends to conduct leadership training programmes and career guidance sessions for students as well.

The world’s largest professional body in marketing, CIM is geared to help qualified students in the marketing industry. CIM Sri Lanka Region believes the CIM qualification will help them progress in their career to aspire for the Chartered Marketer status.  CIM is the largest and most prestigious professional body of marketing in the world which serves over 60,000 members in more than 80 countries around the world; it is also the only professional marketing body that offers the Chartered Marketer status to individuals.